Katie Cook
Katie Cook is the Marketing Communications Specialist for Expo Logic, an event registration company that works with clients worldwide to provide innovative registration and lead retrieval services.
Facebook Adds New Feature for Groups and Events
January 4, 2018
Social media isn’t just for sharing selfies or tweeting 140 characters anymore. We use it every day to stay connected to family and friends, read about current events, and feel included in events and stories from across the globe. Facebook has found a way to encourage user involvement with its new feature, Collaborative Stories.
This recently launched feature is in addition to its already popular Stories function. Users of Facebook groups and Facebook events will be able to contribute to a story that will be visible only to other members of that group or event.
Collaborative Stories shared by other people will show on event or group pages users have joined, along with being shown at the top of their News Feed. Administrators of the event/group will have the power to set the rules of the stories as well. They can choose to either allow posts from everyone and then delete posts that they don’t like, or they can require the approval of each post before it is added to the Collaborative Story.
For avid social media users, you may be wondering how this is any different from Snapchat and its group feature. Well, Snapchat groups can only be made with a user’s current friends and contacts while not allowing other users to join that may not be on your friends list. Also, Snapchat groups are limited to up to 16 people and don’t have a common interest factor. Facebook Collaborative Stories are unlimited in the number of users and are specific to a group or event that has been created from a common interest.
Since Facebook groups and events are centered around hobbies, professions, ideologies and locations, the stories shared may not appeal to everyone but will appeal to the other members of the group or event. This new feature could be helpful to encourage users from a different demographic to contribute their perspective adding more diversity to the story.
For events, this could mean more engagement from attendees that share their personal experience by adding it to the story. Users are given more freedom of expression with images and video, making it easier for attendees to have a voice. In addition, remote attendees have the chance to feel more involved by viewing stories shared by other attendees onsite and seeing the event from multiple perspectives.
This feature is still new to Facebook but creates an interesting way for users to share their experience and get involved.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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