Arlene Shows
Arlene Shows (yes – that’s her real last name!) is the Marketing Director for TSNN & TSNN Awards and a passionate networker in the events industry.
What Has TSNN Done for You Lately?
October 24, 2017
Here’s Our Story – What’s Yours? We’re Listening!
As the Marketing Manager for TSNN, I put a lot of thought into trying to listen and getting others to listen to us (it’s a noisy event world out there!). There’s no doubt we’re all attempting to connect, to be heard and to get our value proposition out there, hoping it will resonate. I fell in love with the psychology of marketing because it allows you to jump inside people’s heads - the way they think (and operate), and learn what drives them as human beings and how they go about reaching their goals.
As I approach my 10-year anniversary working for TSNN/Tarsus Group, it’s the interesting diversity of people (along with the hunger to learn from them) that drives me. It’s the networking, the partnerships, the creative brainstorming, plus the hundreds of thousands of verticals within the trade show industry (and the challenge of wrapping your head around those business models), while exploring ways to do it better – together – that motivates me. We have a countless amount of brave entrepreneurs in our complex world of event professionals. Every day I’m fortunate enough to learn what drives them – lucky me! And you! The opportunities abound if you take the time to really listen.
TSNN recently started selling native ads and they are popular – why? Because we all enjoy telling our story – what’s yours? What got you motivated today? What hooked you on our event world and what part of our industry are you the most passionate about? What worked, what didn’t, what can you relate to, then share with the rest of us? As the No. 1 trade show news source, we have multiple channels available for you to learn, connect with peers and be heard, all free of charge – and listed below.
As the old Coke slogan goes, “There’s Nothing Like The Real Thing Baby” – and for TSNN that means having our ear to the ground and our finger on the pulse. Let us help you engage a bit more, find your people and grow. Basically, we want to know “What can TSNN do for you?”
- Read TSNN’s latest news and blogs HERE
- Connect by listing your event, venue or services HERE; simply register HERE
- Join TSNN’s LinkedIn Group HERE, Facebook HERE, Twitter HERE & Instagram HERE
- Looking for employment? Search our industry job board HERE
- Try out a new trade show - visit our Industry Calendar HERE
- Get the news delivered to your inbox; subscribe to our e-newsletters HERE
- Join #Expochat, a weekly Twitter chat for trade show professionals covering the industry’s hottest topics. Learn more HERE; reach out to us with a subject you would like to hear about
- Reach out to our friendly TSNN staff HERE
Reach out anytime: ashows@tarsusus.com. As the wonderful Joyce McKee used to say, “Let’s talk trade shows!”
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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