Jay Tokosch
Jay Tokosch is the CEO of Core-Apps, a technology provider and mobile software company for the trade show and events industry.
The Holy Grail – a Year-round Mobile App!
March 22, 2015
O.K, O.K., having a year-round mobile app may not be the holy grail to some – but to us app makers it is music to our ears! Why? Because, it gets our app out there and then it is being used all year long. It’s like writing a song and hearing it on the radio! But no, this blog is not all about us, it's about you and why it is important to think of your mobile app being used year round.
First, you work so hard building an audience for your mobile app. Typically, the event drives the app’s initial download.
You plan the content for the event, keep it updated, and schedule promotions for the app all the way up to the event. So why stop there? By planning your content to be updated year round you keep your audience engaged.
And this is a great way to communicate with that audience you built. Start by making a content playbook with a year-long calendar – one that does not stop at the event. Pre-event content can be about speakers, who’s attending, goals for this year, what to look forward to at this year’s event.
Maybe even have a few focuses on certain exhibitors (sponsorship alert!) leading up to the event. Then, after the event is over, add some content about highlights from the event. Use a survey to gage audience feedback. Talk about leadership’s goals for the upcoming year. And before you know it – it is time to begin talking about the upcoming event again.
People always carry their phones with them, so don’t waste an opportunity to use your mobile app as a vehicle to communicate with the audience you built. Make sure you choose a mobile app that is not going to stop working after the event is over. It only takes a little common sense to know that if the front screen of the app is all about content that is happening at the event with pictures, etc. then the app is done when the event is done.
We find that less than 15 percent of the audience that downloaded the event app deletes it from their phone after the event is over. Also, keep promoting the app year round. Don’t take it off you website and emails.
As a matter of fact, add little notes like “Check out the article on Leaderships goals for next year’s event on our mobile app” and then have the link right there for the app.
If your organization’s goal is to grow your brand, build your audience, and make the audience aware of your initiatives, then there is no better way than mobile. So, plan just a little more then what you did for the event’s initial content and follow some of these ideas above and you will have the holy grail of a year-long mobile app and add another vehicle to help meet your goals.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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