Kristin Hovde
Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available.
How to Use Technology in Your Trade Show Booth
March 15, 2014
Technology can boost any trade show displays popularity at the event, especially in this day and age where most people can’t go anywhere without their smart phone in tow. Keeping your audience engaged and entertained will not only enhance the look of your booth, but it will also help you generate leads. Here are several ways you can incorporate technology into your display system.
Customize Your Booth with Video Monitors
Whether you are limited on employees to staff your display system or all of your staffers are in the middle of speaking to other attendees, video monitors will keep people hanging around your trade show booth while you finish what you are doing. These monitors could display demonstrations of your product or a presentation of what your company does. Have more than one monitor placed strategically around your exhibit so that they can easily be seen by all of your booth visitors.
Use Smart Phones or Tablets
There are a couple ways tablets or smart phones can be used; capture information from leads or have a kiosk set up with a tablet that can be used by attendees who may be waiting to speak with you. Snap photos of attendees’ business cards in order to get all of their contact information without relying on their handwritten information that may or may not be easy to read. Also, by taking pictures and saving them to your tablet or phone, you’ll have them all in one place and will not have to save every business card you collect.
Your audience may also appreciate having a station set up with a tablet that would allow them to view your website. Having this available to them will give these potential customers the opportunity to see exactly what your company has to offer.
Offer both Traditional and Digital Information
Digital brochures and information cost less than traditional brochures and won’t take up any space at the booth. Many attendees will prefer digital information because it can be emailed to them instead of needing to carry it throughout the event. After visiting several booths, the amount of brochures and literature that gets collected can be overwhelming. However, there are still going to be some people who prefer having traditional print materials so it is important to have both traditional and digital available for your booth visitors.
It’s so much fun to see how different exhibitors are using technology in their booths to draw in a crowd. These ideas should help you create a winning show display.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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