Kristy Hundt
Kristy Hundt is the Corporate Events Marketing Manager for GES. She creates and manages integrated marketing campaigns for the Corporate Events sales team.
Immerse Your Attendees with Intuitive Touchscreen Technology
March 11, 2017
Most event marketers or exhibitors understand the importance of engaging with their attendees. But what if you took the plural “attendees” and started using only the singular form “attendee”?
Imagine the impact your event would have if you were able to put your focus squarely on each individual person. One thing is certain: you would have a captivated, loyal audience and the opportunity for a serious competitive edge.
With the help of touchscreen and intuitive interface technology, like the solutions from MultiTaction®, it is getting much easier to give your attendees the individualized attention they deserve.
MultiTaction builds touch display solutions that are both interactive and intuitive. The intelligent surfaces use infrared cameras, which “see” what is touching the screen. Their solutions support an endless number of connected display screens, so it’s easy to scale big or small.
The technology also uses optical markers, which seamlessly recognize objects placed on an interactive display table. These multi-source markers may be fingers, hands, infrared pens or 2-D codes. Once a 2-D code is recognized, relevant content – a video or additional product information, for example – is served up to the user so they can interact with it via the touchscreen. The technology even recognizes a nearly limitless number of marker inputs, so multiple attendees can interact with the display simultaneously.
Another cool feature of this tech is that the markers can be placed on just about anything, so it is easy to put your brand in the attendee’s hands – literally. For instance, Glenfiddich, one of the world’s most awarded single-malt Scotch whiskies, coded scotch glasses for an event. When attendees placed their drinks down on the interactive “bar,” it would detect the type of whiskey and magically offer up pairing, tasting and composition information.
GES had the opportunity to use the MultiTaction display at IAEE’s Expo! Expo! 2016. Attendees were enthralled with this technology! It drew in attendees and allowed them to interact in a fun and unique way with videos, infographics and case studies.
The goal with any activation is to grab the attendee’s attention, make them feel something that correlates to your brand message and leave them with a lasting impression. MultiTaction displays are just one fun trend we are seeing more and more at events and in exhibits.
Take a look inside our 2017 Trend Tracker guide to learn about additional trends intended to attract, engage and excite your attendee. Download your free copy today!
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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