Poken Chosen to Power ibtm arabia, ibtm America Hosted Buyer Events

February 2, 2017

ibtm events has selected Poken, the 360º event platform, as the technology provider to power its Hosted Buyer compliance program at ibtm arabia in Abu Dhabi and at ibtm america in South Florida following the successful implementation of its proven smart event technologies at ibtm america in 2015 and 2016.

In past years, using Poken’s tools has boosted meeting attendance, while providing great functionality to participants who can review their event journey online, during and after the show,” said Kate Shepherd, head of Marketing Operations, ibtm events at Reed Exhibitions.

She added, “Using the right technology partner has meant that implementing advanced digital tools into our show has been nearly seamless for our team, yet has provided our stakeholders with an advanced smart event experience.”

During ibtm arabia, Feb. 7-9, and ibtm America, June 9-14, ibtm events will be able to track Hosted Buyer meetings via Poken’s fully integrated platform.

Meetings will be conducted in exhibitor meeting pods across both venues each equipped with an NFC/iBeacon/3G smart reader or “Touchpoint”.

Both events will adopt Poken’s smart event model, integrating smart badges and readers for optimum use of Poken’s unique features.

On arrival, all attendees will receive a Poken interactive USB device and a smart badge, which will enable them to check into each meeting by touching either device to a small wireless reader embedded in a coaster on each meeting table.

In addition, Poken will be providing on-site badge and meeting schedule printing through its custom 15-inch touchscreen tablets and a full featured event mobile app for participants to review their schedule and key event information.

Poken’s intelligent software platform will send automated reminders to attendees about upcoming meetings and will allow attendees to collect contact information and digital brochures from a number of knowledge forums and networking sessions.

“We are delighted to have been chosen for a third year to provide our smart event technology at ibtm’s shows,” said Stéphane Doutriaux, CEO of Poken.

She added, “We hope to build on the success of past ibtm America shows by maximising attendees’ show experience and helping everyone to keep track of what they can accomplish at the event. This year, Poken will be providing a completely integrated solution that not only allows attendees to collect documents digitally but also places greater emphasis on personal interaction.”

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.