Reed Exhibitions Unveils China’s First-ever Marketing Certification Program
February 9, 2016
Reed Exhibitions Greater China made its mark in China with successful completion of the nation’s first-ever marketing certification program for exhibition industry professionals.
The Reed Exhibitions Greater China (RXGC) Marketing Certification Program, launched in March 2015, was designed with the specific aim to educate and certify marketers. It supports Reed’s vision to build a strong marketing and digital DNA within the company by developing a pool of marketing talents, and provides recognition for knowledge and skills that are critical to employees’ marketing success.
Throughout 2015, the program instructed nearly 30 topics addressing key exhibition-specific marketing skill sets in Reed’s Beijing, Shanghai and Shenzhen offices; the program ended with a comprehensive skill assessment in December.
The 2015 program graduating class included 40 full-time Reed employees at various career levels ranging from marketing assistant to senior marketing manager. Graduation ceremonies were held last month in Beijing, Shanghai and Shenzhen, respectively.
Successful program graduates gained companywide recognition for a job well done and will be recognized as “Certified Marketers”. Subsequently, they will be successfully enrolled in the 2016 higher level courses.
“At Reed, it’s everyone’s responsibility to uphold our company’s position as industry leader. And this could only be possible with a staff of well-trained employees that are professional, enthusiastic and passionate about what they do,” said Hu Wei, President of Reed Exhibitions Greater China. “I’m proud to be part of a company that continually invests in and nurtures the talents and professionalism of its employees. Specialized programs like these give our employees the exciting opportunity to demonstrate, enhance, develop and eventually master their skills and knowledge within their everyday role. It’s mutually beneficial.”
The RXGC Marketing Certification Program forms part of Reed’s award-winning learning and development programs designed to help its employees at all stages of their career path by providing an across-the-board understanding of the exhibition industry.
Reed employees benefit from these additional programs: the Reed Scholarship Program, Reed Exhibitions Greater China University, Reed Exhibitions Undergraduate Program and the Reed Management Associate Program (RMAP).
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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