SmartSource Takes Touchscreen Displays to a Whole New Level
January 13, 2017
SmartSource Computer & Audio Visual Rentals has launched two new technology solutions designed to transform traditional event touchscreen displays into interactive, larger-than-life formats – the iTab Core and Giant Smartphone.
The iTab Core turns any touchscreen display into a giant iPhone or Android phone, facilitating access to various apps, social media and games, as well as branding and marketing messages that can be easily uploaded and displayed in real time. Designed to promote digital engagement and customer interaction, the intuitive screen allows users to manage content from one device and displays it in clear smartphone format.
The Giant Smartphone is exactly what its name implies – a fully-functioning, jumbo-sized digital display that mimics the look and feel of a smartphone. It operates on both iOS and Android platforms to create a mammoth display of mobile optimized content, and projects apps in their native environment, just as they would appear on regular-sized handheld devices.
Together, the iTab Core and Giant Smartphone can help facilitate a wide range of branding and marketing applications for exhibitors and event organizers, with myriad content options to choose from, including Product Selector Guide, SmartPad App, Salesforce App, Product Configurator, Websites, Video Show Reels, PowerPoint Slides, Brochures/PDFs, Picture Galleries, Gaming, Twitter and Facebook.
Designed to help increase attendee engagement as well as effectively convey and distill brand messages and content with maximum impact, these interactive display formats are incredibly intuitive and easy-to-use, especially since the smartphone is a digital platform with which most people are already familiar.
“With the mass adoption of mobile applications, this is a perfect solution,” said Robert Edwards, SmartSource manager of software service. “When you can take a technology and pair it with something that a person is used to using and seeing, it’s a ‘win–win’ scenario.”
He continued, “In the past, with traditional touch displays, individuals would not interact with the device the way it was intended, as it was foreign (to them). Now we can take a technology that once fit in a person’s hands and provide this on a much larger scale, which allows for individuals to be able to display their technology in a whole new way.”
The iTab Core is a plug-and-play, interactive solution that works with the Giant Smartphone to offer a 4K ultra HD experience with its 2GB memory, 16GB storage, dual band Wi-Fi, Bluetooth 4.0 and HDMI 2.0, DC 5V specifications. It is CE, FCC and CCC Certified.
The Giant Smartphone offers a 42” screen, Pro Cap touch technology, 1920 x 1080 full HD resolution, HDMI and a 6-millisecond response time, among other high performance features. It is also CE Certified.
Launched last Dec. at IAEE’s Expo! Expo!, the iTab Core and Giant Smartphone appear to have already made an impression. This quarter alone, six major shows will be using these technologies, according to Edwards.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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