The International Association of Exhibitions and Events unveiled a new direction for the association after intense board level discussions and approval of a new strategic plan through 2025.
Buzz. All brands need it and events are no exception. Attendees put a lot of faith into their peers’ opinions, putting a level of trust in their perspectives that is higher than any brand could hope to earn independently.
“Brand advocates have become increasingly important within the marketing mix for all events,” said Ed Several, senior vice president at Reed Exhibitions. “Today, the customers we serve often look to influencers within their industry to understand how best to participate in an event.”
While some exhibit manufacturing companies might occasionally tout their fair share of sustainable practices, others are going the extra mile to help alleviate their impact on the environment.
One such company is Orbus Exhibit & Display Group, which has been carrying out intensive recycling efforts for almost a decade in an ongoing effort to divert as much waste as possible from landfill.
Talk to Sheila LeMaster about the environmental movement in the trade show and events industry and it’s clear she has a passion for all things sustainable. As vice president of exhibitor services at Global Experience Specialists in Las Vegas, she is also one of the original members of the company’s Sustainability Council, which works to further the company’s green mission as well as encourage and assist its clients in adopting more earth-friendly practices during their events.
The Kuala Lumpur Convention Centre has announced the appointment of Muhammad Vickneswaran as its new Director of Human Resources (HR).
Vickneswaran is a senior HR professional with more than 27 years’ experience in human resources specifically in the hospitality industry.
Messe Frankfurt India Trade Fair Ltd, the Indian subsidiary of Messe Frankfurt, announced that the company has acquired Screen Print India. The financial details of the deal were not disclosed.
Launched in 1994, Screen Print India covers screen printing, textile printing and digital printing.
The biennial show was previously owned and managed by Aditya Expositions Pvt Ltd. According to Messe Frankfurt India, some 100 exhibitors and 7,000 professional visitors attended the last edition of Screen Print India in 2016.
Informa Exhibitions’ WWETT, a wastewater management show, and the World Pet Association’s SuperZoo snagged top honors for fastest-growing shows in attendance and net square footage, respectively, at the 2017 TSNN Awards Aug. 21-23 in New Orleans.
Messe Frankfurt’s websites are undergoing a widespread makeover designed to provide a fresh new look and improved functionality for a better user experience.
The show organizers’ internet portal, messefrankfurt.com, already has undergone its transformation.
Mahaffey Fabric Structures acquired more than $24.2 million in assets from Los Angeles-based Classic Party Rentals, including tents, structure frame, fabric pieces and specialty structures.
With this purchase, the temporary structures solutions provider now boasts an expanded network of both personnel and products to cover large-scale activations, corporate events, festivals, sporting events, film productions and other special events nationwide.
Out with the old and in with the new. Nowhere has that expression been more accurate than in Las Vegas, where hotel and meeting space makeovers practically are routine.
Case in point, the Monte Carlo Resort and Casino, currently undergoing a $450 million revamp and rebrand project that will transform the 21-year-old property into a luxury resort by the end of 2018.
