Winning With Webinars in 2023
November 15, 2022
Events are always evolving. Whether through the twists and turns of pandemics, or highs and lows of the latest event tech, events are a constant rollercoaster. No surprise that a huge goal of event marketers and planners is to make sure their event rollercoaster has the longest line of people waiting to ride their experience.
One event format, however, is constantly struggling to get up those hills to provide a thrill at the summit: webinars. They’re a necessity for just about every business, yet hosts and attendees alike find them to be a bit of a slog compared to other types of events they can participate in.
To help your business webinars into the new year, Hubilo gathered creative webinar ideas to get your efforts and your attendees to the top of that rollercoaster. Let’s dive into a few below.
The brawn of brainstorming
Everyone loves to share what they know when given the opportunity. You see it happen in chat sidebars and hands raised to come onto camera when attendees are itching to drop their knowledge to the entire audience.
One way to channel that energy is to host a brainstorming webinar. Now, instead of a one-way firehose of information you’re presenting to an audience, your attendees’ ideas become the content. Whether you use a mindmap tool like Miro (where everyone can collaboratively add and move around ideas to a collective theme) or breakout rooms to allow attendees to join smaller focus groups for a set time to hack a problem, the energy literally lifts the webinar into new heights and creates core memories for your audience.
The unexpected is underused
We’re all super familiar with the typical webinar agenda: introduction by a talking head, share presentation slides to the screen, talk/click through each slide, open it up for questions at the end. Your result is a very produced, yet very formulaic, business webinar.
Considering your audience likely ingests shows and social media, try to replicate that experience. Kick off the webinar with a person walking and talking from their phone. Add a little low, fun music in the background. Plot in some casual get-to-know-you questions and polls. Refer to something that’s trending or in pop culture (though avoid anything too polarizing).
These are just a couple of ideas for your webinars, and there’s more where those came from in Hubilo’s blog.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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