IMEX is replacing its original event organizing platform with EventReference, a cloud-based event management system developed by U.K.-based RefTech.

EventReference will be used to manage all of IMEX’s online interaction with show attendees, including all registrations, hosted buyer travel, buyer and exhibitor appointment schedules and the exhibitor booth directory.

Going forward, every person attending IMEX in any capacity will be using EventReference to register, manage and plan their visit.

The Art Basel art show plans to remain at the Miami Beach Convention Center for the long-term, as evidenced by a five-year agreement the show will sign with The City of Miami Beach on Oct. 5 at Miami Beach City Hall.

This year’s event, set for Dec. 7-10, will mark the 16^th edition of the modern and contemporary art show that draws visitors from across the U.S. and the globe to Miami Beach.

A strong roster of expert speakers leading sessions is critical in an event’s appeal to attendees. In addition to events promoting their speaker lineup, speakers promoting the events they participate in can help push attendance growth.

While not all show organizers are utilizing this grassroots effort, many have found it to be a critical tool and likewise, many speakers are eager to contribute to an event’s success.

MGM Resorts International will provide donations through the MGM Resorts Foundation in the amount of $3 million to fund humanitarian assistance to victims of the Las Vegas shooting, along with organizations who provide support to those who are first on the scene to assist in traumatic events.

For event planners and marketers, analytical reports can be gold mines for driving registrations, adoption of tools and calculating ROI. However, the true potential of analytics remains underutilized in testing the effectiveness of marketing efforts, testing new audience segments and creating impactful cross-promotional efforts. This is mostly because there are a plethora of options and features available, as well as disconnected channels that add significant complexity to the analytical process and make accurate attribution extremely difficult.

Last week, the Anaheim Convention Center unveiled its biggest and most significant expansion in nearly two decades: ACC North, boasting 200,000 square feet of flexible, two-level meeting and event space.

The addition of the new building officially marks the ACC’s induction into the “1 million-square-foot-club,” increasing its ranking to the 11^th largest convention facility in the U.S. and preserving its standing as the largest on the West Coast.

The 20 in their Twenties program, supported by the Professional Convention Management Association Education Foundation and Visit Seattle, is designed to engage the best and brightest young professionals in the business event industry. By recognizing emerging leaders, and their talents, PCMA helps to support a new generation of business event strategists around the world.

UFI, the Global Association of the Exhibition Industry, has named the UBM EMEA – Sleep Event as winner of the 2017 UFI Marketing Award.

The theme for this year’s UFI Marketing Award was “From show organizers to industry gurus – Success stories from evolving business”.