Women at the Helm: Larita Clark, CEO, Metropolitan Pier and Exposition Authority
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When Larita Clark began her career at the Metropolitan Pier and Exposition Authority (MPEA), owner of Chicago’s McCormick Place
How Chatbots Can Help Qualify and Nurture Leads at Your Next Event or Trade Show
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Advances in natural language understanding (NLU) have made chatbots more than a stopgap for customer service alone. The increased flexibility in their application has allowed organizations to implement AI-powered technology by channel and by purpose to provide intelligent guidance and contextual support for a myriad of business processes and workflows. In the event marketing space, chatbots have now become essential for promoting and even assisting in the management of an event.
People News: Orange County Convention Center, Visit Salt Lake, RX and More Make Promotions, Appoint Leaders
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Trade show and event-related organizations, particularly CVBs and meeting and convention venues, have been busily appointing industry veterans to leadership roles as well as promoting hard-working team members to elevated positions. Take a look!
JCK and Luxury Trade Shows Partner with BOSS Logics to Offer Free Appointment Scheduling Tool for Exhibitors and Attendees
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JCK and Luxury trade shows, produced by RX, have partnered with BOSS Logics to provide acce
IMEX Group Unveils Bright New Brand at Frankfurt Show
After nearly 18 months on the drawing board, IMEX Group’s bold new brand refresh went live at IMEX Frankfurt, which took place May 23-25 at Messe Frankfurt. The design incorporates elements of its legacy brand, while infusing it with a fresh concept that keeps inclusivity in mind and features the company’s first-ever sonic logo.
Inspired Home Show Will Be Shorter and Condensed into the North and South Halls at McCormick Place in 2024
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The Inspired Home Show, produced by the International Housewares Association (IHA), will be held over three days instead of four and exhibits at Lakeside Center will be relocated to
Overland Park Convention Center Partners With Local Food Recovery Organization to Address Food Waste and Fight Hunger
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In keeping with its progressive sustainability initiatives, the Overland Park Convention Center (OPCC) recently took a major step toward combatting large-scale event food waste and hunger in its local community.
Let Your Speakers Do the Talking
Most event marketers are facing an uphill battle right now as they try to build momentum for their event registrations. Sure, potential attendees may have seen a social post or email about their event, but did that compel them to drop everything and register for it?
Most likely not. In fact, numerous studies have shown that registrants now need between five to 15 touch points before they commit to an event.