Boost Technology Adoption Rates with Compelling Videos

August 2, 2013

We know there are times you wish you could speak directly to your audience and show them how the technology you provide to them can help them plan ahead and prepare for your event.

Since it is not possible to reach out to each of your users personally, the next best option is to create and publish useful support videos to help your event participants maximize their time and ROI from the event.

A smartly put together video can quickly convey the key features of a productivity tool, resulting in increased user satisfaction and ultimately, in the success of your event. 

Today, we would like to share three videos that were created to provide a quick overview of new technology tools for three different events. 

Two of these videos were produced by our clients, while the third one was created by a2z’s digital marketing team to get the 2013 Summer Fancy Food Show attendees started on the a2z powered networking and matchmaking portal.

Video #1: The American Made Show – Floorplan and eBooth Tutorial

http://americanmadeshow.com/exhibitors/floorplan-howto/

Video #2:  AUVSI’s Unmanned Systems 2013 Mobile App Tutorial

http://www.youtube.com/watch?v=IWJGt7Tl7Lo

Video#3: My Fancy Food Show Support Tutorial

http://youtu.be/LRTP59nNK44

 

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.