Global Trade Show Industry Stays on Course thru 2015, First Half of 2016

July 7, 2015

Even with Greece throwing the Eurozone into uncertainty and the China stock market dipping precipitously, the trade show industry in these two regions, and the majority of others worldwide, is reporting positive gains, according to UFI’s 15th Global Barometer survey.

An average of 6 companies out of 10 declared increases in their businesses.

When compared to 2014, the situation is stable for the Americas and Europe, but it reflects a slight slowdown in Asia/Pacific or Middle East and Africa, who had higher levels of growth in 2014.

However, both the United States and China outperform their respective regions, with more than 7 companies out of 10 declaring increases.

“Despite fairly different economic situations around the world, the regional consolidated results indicate some converging positive results in terms of turnover increase for the coming year,” said Paul Woodward, UFI, The Global Association of the Exhibition Industry's managing director.

In terms of operating profits, around 4 companies out of 10 in all regions, except Asia/Pacific, declared an increase of more than 10 percent in annual profits for 2014 and 2015; in Asia/Pacific, only 3 companies out of 10 do for 2014, but the situation improves to 5 companies out of 10 for 2015.

China outperforms these results, with 58 percent of companies expecting an increase of more than 10 percent of their 2015 operating profits.

Around half of respondents from all regions declared that the impact of the “economic crisis” on their exhibition business is finally behind them.

This level is similar to the one reached 6 months ago, except in Europe where the level of confidence increases from 28 percent to 45 percent.

For another 2 to 3 companies out of 10 in all regions, the crisis will be over in 2015 or 2016.

The most important business issues reported by the survey respondents remain related to the general economic situation with the state of the national/regional economy and global economic uncertainty consistently selected as among the three most important business issues for the last four years, together with local competition and internal management challenges.

Environmental challenges (customer expectations, regulations, etc.) appear, as in the last 3 surveys, as the next most important issue.

The 15th Global Barometer survey, conducted in June 2015, was answered by 201 companies from 55 countries. Full results of the 15th Global Barometer Survey can be freely downloaded at www.ufi.org/research.  The next UFI Global Barometer Survey will be conducted in December 2015.

“This survey proves very useful for the industry and its stakeholders, and we encourage all surveyed companies to keep providing their input for the next editions,” Woodward said. 

Add new comment

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.