Planning Content for All Devices
July 27, 2014
Advancements in CSS3 offer more opportunities for responsive design and audiences are increasingly becoming aware of Web sites that are tailored to their device versus Web sites that are just conforming to a standard that doesn’t suit the device they are using.
When designing a site that responds to all sizes of screens you not only need to think about the technology that makes this happen, but you also especially want to give thought to the content that will appear on each screen.
Squishing content into a tall stack of information may not be the best way to present your content to small screen users.
Examining your Web site analytics to see what content is most viewed and used is worth the while. Try to determine what people want to see first. From there, prioritize your content from top-down, most used to least viewed, so that you can easily decide what content should be added as your screen real estate increases.
For example, if the bulk of users to your Web site are composed of event attendees and exhibitors then the first information displayed to small screen users may be a button for ‘Exhibitor Information’ and a button for ‘Attendee Information’.
Once the user chooses, the next screen will be tailored to their needs rather than using precious real estate talking about attendee registration when an exhibitor is viewing the site. When your Web site is accessed via mobile devices its more important than ever to know what your audiences wants the most out of your Web site.
Also, when designing for small screens you want to tailor the look and actions to the needs of a touch device. Buttons should be large enough to click easily with your finger. Fonts and styles should be large and simple so that they can be read easily on small devices.
If you are able to track the resolutions and screen dimensions that your users utilize, then you can increasingly tailor your content and design to the most used devices accessing your website. We usually give preference to designing for small screens however you may have a large constituency that views your website on large screens. You don’t want this audience staring at a lot of blank space, that’s prime real estate you are missing out on.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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