News
Mar 13, 2018
A marketing firm for trade associations and a special event rental company have made some strategic business moves this month.
Fixation Marketing has expanded its services, staff and resources through a merger with FORT Group, a full-service marketing agency based in Ridgefield Park, N.J.
Earlier this year, FORT acquired the company from Fixation President and CEO Jean Whiddon, who has worked at Fixation since 1993, acquired the company in 2000 and will stay on as brand communications strategist, which will allow her to focus on client relationships and business development.
“We are… more
Mar 09, 2018
It’s a problem that has plagued the marketing industry for decades: how to holistically and accurately assess the impact of live, face-to-face events.
To solve this nagging issue, GES has launched GES Measurement & Insight, a new service that provides the key information marketers need to understand and demonstrate the business value of their events, activations and exhibits.
A proprietary, standardized methodology that analyzes four key metrics to tie event performance to business outcomes, GES Measurement & Insight provides valuable insights based on event data, a scoring system… more
Mar 09, 2018
From Warhol-themed terrariums to frequent flyer cocktails, the EXHIBITORLive 2018 conference and trade show inspired event and trade show marketing professionals to think about their companies’ engagement strategies in new and unexpected ways.
Held Feb. 28-March 1 at the Mandalay Bay Convention Center in Las Vegas, the 30th annual conference and expo drew about 6,000 attendees and 234 exhibitors spanning 54,992 square feet of exhibition space.
The event got the creative juices flowing in the middle of the new Connection Zone, where attendees could “connect with their species” and think… more
Mar 08, 2018
The city of Louisville, Ky., has added another high-end brand to its growing portfolio of hotel properties, in this case, a $300 million development designed to attract larger conventions and more leisure travelers to the Derby City.
Featuring 612 guest rooms, 226 apartments and 70,000 square feet of flexible meeting space, the Omni Louisville Hotel opened its doors ahead of schedule on March 6 with a ribbon cutting and grand opening celebration headlined by Louisville Mayor Greg Fischer, Gov. Matt Bevin, Omni Hotels & Resorts owner Bob Rowling and Omni Louisville General Manager Scott… more
Mar 07, 2018
Transform USA, the conference for data, analytics and digital in events, is gearing up take place July 18 at the Newseum, a unique and interactive museum that celebrates the history of news journalism in Washington D.C.
Held annually in the U.S. and London, the one-day, invitation-only conference will focus on technology’s impact on live events and how forward-thinking show organizers can benefit from digital, data and analytics.
“After last year’s successful launch, we are thrilled to gather the brightest and most innovative minds in the industry together at Transform USA for a second year… more
Mar 06, 2018
Elevation3D has signed a binding agreement to purchase Exhibit Fair International, Inc. (EFI), a Las Vegas-based design, production, and face-to-face marketing and trade show exhibit company.
The full-service sales, design, production offices and warehouses will be maintained in both Boston and Las Vegas and operate under the Elevation3D brand.
“The acquisition of EFI will enable Elevation3D to better service its clients from coast-to-coast, and expand EFI’s business on the East Coast,” explained Ken Karns, president of Elevation 3D, an EDPA-certified company located in Shrewsbury, MA.
He… more
Mar 06, 2018
February wasn’t just a month to celebrate Valentine’s Day and slog through the dog days of winter in some areas of the U.S., it also was a busy time for companies to hire new employees and promote from within.
PMMI, The Association for Packaging and Processing Technologies, promoted Dave Newcorn to senior vice president, Digital & Data.
The newly created position allows PMMI to centralize its digital and audience resources under Newcorn with data, new product development, web site development and information technology all now falling under his purview.
The Cobb Galleria Centre and… more
Mar 06, 2018
Cobo Center has launched a newly redesigned exhibitor and conference services online ordering system that provides in-house and vendor event services with a streamlined, transparent ordering process and allows customers access to their ordering history from start to finish.
“For our customers across the globe, this new software creates an online order system for Cobo event services that gives immediate information to users on order status, history and payment,” explained Claude Molinari, general manager of SMG/Cobo Center.
He added, “Reports, statements, and receipts are digitized,… more
Mar 05, 2018
Tarsus Indonesia, a subsidiary of U.K.-based Tarsus Group, an international business-to-business media group with interests in exhibitions, conferences, education, publishing and online media, announced the launch of Indonesia Fintech Show 2018 (IFS 2018), scheduled for Dec. 5-7, 2018, at the Jakarta Convention Center (JCC).
The show is organized in support of the continual development of Indonesia's financial technology sector through 4 main components in the event:
1) Trade exhibition – a showcase by leading vendors of cutting-edge Fintech solutions, applications, products and services
2… more
Mar 05, 2018
MAD Event Management has entered into an agreement with CPIT Shanghai Exhibition Co., Ltd.
Together, they will develop and produce a world-class event in Shanghai.
“We were honored to be chosen by CPIT Shanghai Exhibition Co., Ltd. for a project of this magnitude. The convention will be a popular culture expo mainly based on anime & comic, film and gaming. It will be a four-day event, and is preliminarily planned for late 2019,” said Martha Donato, president and founder of MAD Event Management.
She added, “Our goal at MAD has always been to produce shows that embodied our collective… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.