5 Actionable Ways You Can Market Your Event to the Right Audience
July 28, 2021
Do you want to leave your event audience stunned just like the last marketing campaign of a brand you fell in love with? Convincing potential attendees to attend your event is a difficult task.
Get these five marketing strategies in place for your next event, and see a flurry of global audiences come your way.
- Invite attendees to pre-login and network with peers: Replicate the X factor of a meet-and-greet for your virtual attendees. Invite them to a virtual soiree where they can pre-login onto the virtual event platform to interact with people of similar interests. This marketing tactic will promote high-value networking, engagement, and personalization.
- Take an unconventional approach: Why fit in when you can stand out? Create a buzz around your event with promotional activities that go beyond traditional methods. Get cracking with interactive ads, live events with entertainers, and pre-event swag bags to encourage conversations and engage your audience even before your actual event has started.
- Issue a press release with an event teaser: Get creative with your press releases and announce the event on social media. Host a pre-event event for attendees to get a taste of what they would be signing up for. You’ll be amazed at how many RSVPs you get even before registrations begin.
- Cash in on influencer marketing: Influencers act as a royal flush to your attendee approximation gamble. Having a couple of influencers on your team for the event will ensure you get a relevant and quality audience at the event.
- Run a contest: Have a contest or a challenge to promote your event. This is a tried and tested marketing strategy that always delivers. All the goodies, gifts, rewards, discounts, and exclusive perks will attract attendees in large numbers.
Lastly, never underestimate the power of a unique hashtag. Millennials, Gen Z, and Gen X, all cling onto hashtags like koalas to a tree. But don’t overdo it! Two to three hashtags will do the trick; more becomes just noise that don’t drive your KPIs.
These strategies can be put to use before, during, and after the big day. Brand the event in a way that forces the viewer to land on the registration page and hit the signup button.
Sign up for a 1-1 demo of Hubilo’s virtual event platform and experience a branded experience firsthand.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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