8 Event Marketing Trends That Will Surprise You ... and What These Imply for Your Event
February 23, 2014
Is your event marketing strategy based on informed decisions? Is it in tune with current trends and forecasts? Tune into some recent stats reported recently by industry influencers to align your interactive and content marketing strategies with the direction in which the rest of the world is moving.
- Nearly one third of companies send press releases to promote their events. (Source: Hubspot)
Strategy: Aggregate your exhibitor's press releases on your event website to enable attendees to see them on your website.
- Landing pages that included videos see an 86% increase in conversions. (Source: WebDAM)
Strategy: Add recorded and live video streams to the home page of your event website to engage your online audience.
- 54% of American consumers are on more than one content platform. (Source: Ubeflip)
Strategy: Ensure that your event information and updates are available in easy-to-view-and-sync format across desktops, smartphones and tablets.
- At 89%, Customer testimonials have the highest effectiveness rating when influencing buyers. (Webdamsolutions.com)
Strategy: Provide a superlative event experience (of course!), and make it easy for your attendees to share their great event experience with their peers.
- 27% of total US internet time is spent on social networking sites. (Source: Experian)
Strategy: Time and effort invested in creating a social media presence for your event will pay off in sooner than later.
- Interesting content is a top 3 reason people follow brands on social media. (Source: Content+)
Strategy: Explore the hitherto overlooked whimsical or amazing aspects of your event, and leverage these to engage your social media audience.
- 91% of executives are planning a more programmatic approach to audience segmentation in the next two years (Source: eMarketer)
Strategy: Use technology to segment your audience and serve more personalized content to your attendees.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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