TCEB Launches MICE campaign to Attract Business from U.S.
October 22, 2012
In a bid to attract more events from the U.S., the Thailand Convention and Exhibition Bureau (TCEB) has officially launched its ‘Sustainable Challenge’ campaign at the international exhibition for MICE travel, IMEX Americas, in Las Vegas.
In 2011, TCEB reported the arrival 49,000 MICE travellers from the Americas (including the U.S., Canada, Central and South America). Together, they generated revenues of around US$98 million, up 16 percent from 2010. TCEB forecasts a 5-percent growth in MICE delegates from the Americas this year, which will increase revenues generated to around US$108 million.
As part of the campaign, TCEB will provide a US$33,000 subsidy to eligible organisers organising large U.S. corporate events in Thailand. Organisers must meet a list of criteria that includes: a minimum of 1,000 overseas delegates per event staying a minimum of three nights; the U.S. organiser must contract with a Thai event organiser to manage the event; and the event must either be held at a certified ‘Green Venue’ or include a CSR activity in its programme.
Ms. Vichaya Soonthronsaratoon, acting director of TCEB’s Meetings Industry Department, said of the campaign, “The U.S. MICE market is high spending, but accounts for just 7 percent of our events business. There is a high level of interest and commitment to sustainability in the U.S. events market and our recently launched ISO 20121 standard on event sustainability management will help local companies to tap this market. There are two [goals]; first to encourage more U.S. companies and organisations to bring events to Thailand, and secondly, to highlight the need for industry-wide action to be responsible global citizens.”
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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