The Overlooked Key to Event Inclusivity: Indoor Mapping

January 24, 2024

Morten Brøgger

Morten Brøgger is CEO of MapsPeople, a Danish-based, market-leading provider of indoor mapping. He has many years of leadership experience with multiple prominent SaaS businesses throughout the world, including Wire, Huddle and MACH.

Google recently issued a guide to inclusive event design, detailing ways organizers can make spaces and content more accessible. Critical areas, like mobility access, sensory accommodations, dietary options and more, are considered, but there is a key component missing that event planners must take into account to enable next-level accessibility: digital indoor mapping.

Creating an indoor map of a facility improves accessibility in public, as well as private places, making it easier and more inclusive for everyone to navigate them. According to the World Health Organization, 16% of the world’s population lives with a disability. For some, their disability prevents them from participating in leisure activities, going to school or work or visiting public places because of a lack of accessibility options at those locations.

Leveraging adapted solutions, like an indoor map, enables users to be guided step by step according to their needs and ensures events are accessible for everyone. Here’s how this technology benefits event organizers, attendees and exhibitors. 

Personalized navigation for all 

Advanced indoor mapping technology brings enhanced navigation and wayfinding that caters to each visitor’s needs. Indoor mapping applications allow people to input personal requirements to receive tailored directions suited to their abilities. For example, someone needing wheelchair-accessible routes could be directed along wider paths with curb cuts, automatic doors and elevators. An app may route a blind attendee based on audio guidance, beacon locations and areas with guide rails or high-contrast visual cues. 

Beyond personalized routing, indoor mapping gives all attendees better self-service when navigating unfamiliar convention halls, stadiums, airports and other massive venues — solutions like EzyMob work similarly to GPS navigation for indoor spaces. Mapping apps provide turn-by-turn guidance to help people independently get to their gate or find a session room or locate amenities. Apps like MapsIndoors even have positioning technology enabling pinpoint directions to exact booth numbers on a trade show floor. This fine-tuned wayfinding gives visitors the confidence to explore massive venues independently based on their own needs and preferences.

Analytics for improved accessibility planning

For event organizers, indoor mapping unlocks a variety of vital data to create more inclusive layouts and minimize mobility barriers. Heat maps of past event traffic reveal congestion points needing widened paths of travel. Mapping software can run accessibility diagnostics on venue CAD files, flagging areas out of ADA compliance that need improvement. Analyzing movement patterns also shows mismatched room capacities that create discomfort for attendees – such as overly crowded spaces.

Armed with this data intelligence, organizers can right-size spaces and layouts to align with demand. Traffic analytics empower planners to remove bottlenecks and friction points affecting inclusion and experience. Plus, having highly detailed 3D maps of the venue helps identify accessibility gaps like missing curb cuts, uneven surfaces, lack of automatic doors, high shelves or narrow passageways. Conditions barely perceptible during site visits become plainly visible for correction in a mapped model.

Better event planning for accessibility

Advanced indoor mapping serves as an x-ray, revealing barriers to access across built environments. This technology gives organizations the ability to accommodate the unique needs of every visitor at the venue and design experiences complementing inclusion.  

While Google compiled excellent advice on inclusive events, the true realization of an accessible experience depends on understanding people’s navigation patterns — plus the physical building’s unseen limitations. Indoor mapping provides this intelligence. 

For events striving for the highest standard of inclusion, integrating detailed venue mapping and positioning into planning has become an essential best practice that ensures all visitors feel welcome, valued and empowered to independently access every aspect of the event safely and with dignity.

 

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.