6 Presentation Tips to Keep Your Audience Engaged

August 1, 2013

Errol Ahearn

Errol Ahearn, vice president of design at GES, is a creative leader and industry speaker on exhibit strategy, design and technology.

How often have you sat in a presentation and said to yourself, “Wow, this is so boring … I can’t sit through another meeting like this”. Now on the opposite end of the spectrum, when was the last time you left a meeting inspired and confident about what you just heard? There’s no better way to influence customers (and even co-workers) than by delivering an effective and motivating presentation.

Over the past 20 years, I’ve spent hundreds of hours working with GES’ sales teams presenting designs to our clients and prospects. The list below contains valuable presentation tips I’ve learned for coworkers over the years:

1. Be genuine and credible-One of the first things I learned is that your audience needs to first “buy in to the presenter (you)” for your words to ring true. You should speak with conviction and try to provide insight from your own personal experiences. By doing this your words immediately become more interesting and memorable, knowing your facts and believing in what you’re saying 100 percent of the time is important.

2. Balance your presentation- There are many ways to balance a presentation to keep your audience alert and focused. Having a monotone presenter talk for 30 plus minutes without taking questions can easily turn off an audience. One of the best ways to keep the audience fully engaged is to have two or more presenters with a well-rehearsed script. This works for both in-person and online presentations. Listeners, by nature, stay more alert when voices and images are changing throughout the meeting. You can also balance your verbal tone, pace and pauses to highlight items.

3. Present one simple message-I’ve watched several successful presenters use this technique of one simple message or theme that’s easy to understand and resonates with the audience. They simplify complex topics, knowing that a simple idea or picture is worth a thousand words. No matter how long the subject matter is, the speaker includes small accents in their content and verbal tone that all point back to that simple message for maximum impact from beginning to end.

4. Speak to your audience and not to your slides-Some of the best presenters are confident because they know their content, are focused on their audience and stay in control of their nerves even when responding to difficult questions. When these speakers present it’s like watching a casual conversation between friends. Some of these speakers also let their audience know they’ll take questions along the way, knowing they can control the meeting and have allowed time for this feature. Your audience will appreciate your candidness and be more attentive.

5. Use animated body language-Emitting energy during a presentation can be infectious. Some of the best presenters “rally the troops” by moving around during the presentation. Simple movement can help you “reach” your audience and deliver more impactful messages. Arm or upper body movement can help you make key points and you can also engage the audience by asking spontaneous questions. It’s important to speak to all corners of the room, making sure to have eye contact with audience members—especially to key decision makers or those who appear to lose focus.

6. Inspire your audience- Opening up your meeting with confidence and a smile sets the tone and can inspire your audience right from the start. Regardless of the topic, presenting in a forthright manner mixed with experience and a touch of humor can make you the friendly authority in the room. The combination of these three things creates your most important outcome —leaving your audience feeling upbeat, confident and positive!

I’m fortunate to work with a diverse group of talented people that I’ve learned from over the years. As you can see, everyone has their own personal style of presenting information. Hopefully, some of these tips will help you to produce upbeat and informative presentations at your next meeting.

Do you have any presentation tips you’ve learned from your coworkers? Share them below!

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.