ASAE Unveils 2017 Gold Circle Awards Winners

April 18, 2017

The American Society of Association Executives unveiled the winners of the 2017 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs.

The Gold Circle Award for Overall Excellence will be announced during ASAE’s 2017 Marketing, Membership & Communications Conference (MMCC), May 2-3, in Washington, D.C. 

The 2017 competition received 172 submissions. Over 80 judges from different associations, nonprofits, and for-profit organizations evaluated the submissions this year. The awards are sponsored by High Roads Solution.  

“Our members submitted fantastic entries this year, and we had several categories with multiple winners. The quality of work our judges see always make it a difficult decision on who receives a Gold Circle award,” said Lisa Claydon, CAE, director of marketing Communications at Association of Corporate Counsel and chair of the Gold Circle Awards Committee.

She added, “In a few weeks, we are going to have a fun, interactive session at MMCC, so attendees can learn strategies and tactics that worked well and utilize them in future campaigns.”

Here are the 2017 Gold Circle Awards winners:

Convention/Meetings Campaign

Society for Simulation in Healthcare; IMSH 2017 Conference Marketing Campaign

E-Magazine

American Osteopathic Association; The DO

E-Newsletter

American Academy of PAs; PA Central Member and Nonmember E-Newsletters

Media/Public Relations/Advocacy Campaign

American Society of Anesthesiologists; Protecting Safe VA Care

Computing Technology Industry Association; Make Tech Her Story

Member Retention Campaign

Recreational Boating & Fishing Foundation;  New Angler Retention Pilot Program

The Enrollment Management Association; It’s all about retention.

Membership Recruitment

American Academy of PAs; AAPA Recruitment Campaign: Savings and Advocacy

New Product/Service Launch Campaign

American College of Cardiology; ACC International Regional Conferences

Print Magazine

American Massage Therapy Association; Massage Therapy Journal

Rebranding

Emergency Nurses Association; Rebranding Membership: Charting a New Path

American Osteopathic Association; Doctors That DO

Video

American Physical Therapy Association; #ChoosePT Public Service Announcement

Website

National Athletic Trainers' Association; NATA Website Redesign

For more information on the winners, visit Gold Circle Awards.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.