Ascend Integrated Media Streams Healthcare Convention & Exhibitors Association's Annual Meeting Sessions
June 24, 2012
Even if you couldn’t be at the Healthcare Convention & Exhibitors Association’s annual meeting June 23-26 in Orlando, Ascend Integrated Media introduced AscendStreaming – live streaming video – of sessions held during the event.
“During this year’s annual meeting, we are pleased to showcase this technology that HCEA believes will prove valuable for members,” said Jackie Beaulieu, executive vice president of HCEA.
She added, “Video-streaming allows members who are unable to attend the event to experience the great presentations. It essentially extends the value of our conference and increases our reach.”
Ascend, in partnership with Digitell, streamed the opening keynote address by James Spellos, CMP, president of Meeting U.
Two afternoon general sessions also were streamed: HCEA State of the Industry Report given by Frank Skinner, executive director of HCEA and Anatomy of Strategy – A Get to the Heart of the Matter Moment with Cassandra Costello, manager of marketing and sales operations for Actelion Pharmaceuticals US, Inc., and Jerry Gerson, corporate training and measurement for marketech360.
All three sessions were archived and are available OnDemand on the www.HCEA.org Web site.
"There is so much valuable content at each of our clients' events. This is another way that we help them share it with their membership," said Rhonda Wickham, Ascend Media's vice president of content.
She added, "If members are unable to attend an event, they can still benefit from the streamed presentations as if they were sitting in the room with their colleagues. They can view it live or see it at a later, more convenient time through the OnDemand version."
Videostreaming helps associations drive attendance, reach new members, extend the value of the event's content and develop new revenue streams for their meetings.
According to Ascend, benefits of AscendStreaming include the following:
Syndicast sessions live to exhibitor websites and portals
Rerun sessions as live webcasts
Provide sessions OnDemand for portable usage
Capture and archive all of your events for OnDemand access any time you wish
Full reporting allows you to track your ROI
"Videostreaming doesn't replace the value gained by actually attending an event in person. However, it provides a terrific value-add for your membership as well as helps to reduce the carbon footprint," said Ascend CEO Cameron Bishop.
He added, "Our new offering of AscendStreaming serves as a natural extension of clients' next events and offers them a cost-effective way to extend their reach."
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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