CEIR Releases 2016 Changing Environment of Exhibitions Study
October 21, 2016
The Center for Exhibition Industry Research released the final two reports of its series, 2016 Changing Environment of Exhibitions.
This study consists of 10 fact sheets articulating the power of exhibitions from the perspective of exhibitors, including its most recent: Use of Exhibitions and Exhibitor Sales Channel and Exhibitor Profile – Overall Compared to Power Users.
Use of Exhibitions and Exhibitor Sales Channel reflects positive linkage between sales channels and participation in business-to-business exhibitions. Exhibiting companies aiming to increase use of a given sales channel in the next several years are also more likely to plan to increase the number of exhibitions they will participate in.
This report profiles exhibition company sales channel practices such as which are primary, how long each channel has been used, and plans looking out to the next several years. It also highlights differences by industry sector.
CEIR President and CEO Brian Casey, CEM said, “This fact sheet shows that regardless of sales channel used by exhibiting companies, the exhibition channel continues to prove it is an important conduit for driving business growth.”
Exhibitor Profile – Overall Compared to Power Users highlights similarities and differences between exhibitors in general and power users of the business-to-business exhibition channel.
It includes a snapshot of key profile characteristics and motivations for exhibiting. Power users are defined as companies that exhibit at 20 or more exhibitions annually, are participating in more exhibitions today compared to the past several years, or plan to increase the number of exhibitions in the next several years.
This study offers insights useful to organizers and exhibitors, as well as suppliers to these stakeholders, to support strategic planning and other efforts.
“This last fact sheet offers an excellent overview of power users of the exhibition channel – key profile statistics on who they are and what motivates them to exhibit,” noted EDPA Executive Director Jeff Provost. “It documents that the exhibition channel drives business for these companies; though not all power users are motivated to achieve the same goals. This report identifies those unique motivations.”
The 2016 Changing Environment of Exhibitions study dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company. It documents the use of business-to-business exhibitions today, the level of participation now compared to several years ago as well as executives’ plans to exhibit looking out to the next several years.
For more information please visit the CEIR website.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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