CEIR Releases Two New Reports in 2016 Changing Environment of Exhibitions Study
September 12, 2016
The Center for Exhibition Industry Research released two more reports from its newest series - 2016 Changing Environment of Exhibitions.
This study consists of 10 fact sheets articulating the power of exhibitions from the perspective of exhibitors, including its most recent: A Positive Outlook of an Industry or Company Linked to Increased Exhibition Industry and Exhibitions Foster Business Relationships.
A Positive Outlook of an Industry or Company Linked to Increased Exhibition Industry affirms the longstanding trend documented in the CEIR Index that performance of the exhibition industry rises and falls with the health of the U.S. economy.
Findings suggest that the perceived positive outlook of an exhibiting company’s industry or company are strong predictors of the volume of exhibitions a company has in its exhibit program.
“This fact sheet clearly shows the relationship between a sector or exhibiting company’s health and the extent of use of the business-to-business exhibition channel,” said CEIR President and CEO Brian Casey, CEM.
He added, “It demonstrates that the exhibition channel is an engine for growth, bringing significant value to the industries they serve.”
Exhibitions Foster Business Relationships documents changes in business relationships with customers in the past several years. Pricing pressures are a challenge for exhibitors who find their customers are more price-driven today than in the past several years. Perhaps in reaction to the information tsunami from the digital age, exhibitors are finding that the ability to convey information to customers in person is a powerful advantage of marketing at exhibitions.
“This fact sheet suggests the importance of interpersonal marketing in a world drowning in information,” said EDPA Executive Director Jeff Provost. “Connecting with a target audience face-to-face helps penetrate the noise and deliver memorable, impactful experiences that drive business.”
The 2016 Changing Environment of Exhibitions study dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company.
It documents the use of business-to-business exhibitions today, the level of participation now compared to several years ago as well as executives’ plans to exhibit looking out to the next several years.
A Positive Outlook of an Industry or Company Linked to Increased Exhibition Industry and Exhibitions Foster Business Relationships are available for download from the CEIR website.
Non-members may purchase each report for $49.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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