DEMA Show Sells Out Showfloor, Estimates 8 Percent Attendance Increase

November 23, 2014

Held last week in Las Vegas, DEMA Show not only had a sold-out showfloor, but also saw attendance numbers trending 8 percent higher, compared with 2012, when it was last held in the city. Final attendance numbers are not yet available. 

The show, held Nov. 19-22 at the Las Vegas Convention Center, spanned 145,790 net square feet with 644 companies, representing 5.6-percent growth, compared with the last show cycle.

"DEMA is a great client, and they continue to bring fresh ideas that add value to their show each year," said Andrew Ortale, National Trade Productions' executive vice president.

He added, "This year, the event launches a Freediving Resource Center and First Time Exhibitors Center on the show floor to elevate the attendee and exhibitor experience even further. There is a lot of great buzz for DEMA Show 2014, and we are expecting a truly outstanding event."

DEMA Show is produced by the Diving Equipment & Marketing Association (DEMA)  and managed by National Trade Productions.

As the annual trade-only event for qualified professionals, DEMA Show attracts nearly 10,000 attendees and showcases more than 600 leading manufacturers, destinations, wholesalers and service providers all dedicated to the recreational scuba diving, action watersports and travel industries.

The event features a comprehensive education program coupled with a dynamic show floor. Exciting show floor features include an Art Innovation Center, New Product Showcase, SCUBA Demonstration Pool, Image Resource Center (IRC) and the Technical Diving Resource Center (TDRC).

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.