Features to Consider when Evaluating an Event Mobile App Solution

September 14, 2014

Event mobile apps are very popular and can add much value to the attendee and exhibitor experience.  How do you ensure that your mobile app adds value and doesn’t simply allow you to check the box that you provided a mobile app for your event?  

Start by thoroughly investigating the features offered in the event app solution to ensure there is something powerful and useful under the shiny, and sometimes distracting, exterior. Recent reviews of our apps show that attendees want an app that is simple to use and adds value to them. 

For example, the app saves them time finding exhibitors and products, they can plan their schedule while on the go, and they receive real-time updates about the event.

Things to consider when researching event app solutions:

Intuitive planning tools on the go
 
Ultimately your event app should give event participants access to intuitive search, planning and sharing features that complement your website information and work extremely well on their mobile devices.
 
Centralized and secure solutions
 
Does the solution come backed by secure and centralized data access without duplication of effort and last-minute hassle from you?
 
Networking opportunities
 
Look for a solution that can help your audience build meaningful business and social connections, increasing their satisfaction from your event.
 
Built-in social media engagement 
 
Is the platform closely integrated with popular social media services including Facebook, LinkedIn and Twitter, that can increase the viral reach for your event.
 
Comprehensive support
 
Does the app provider offer full deployment support for iOS and Android native apps? You will also want a provider that offers end user support.
 

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.