Instant Video Sharing on Instagram

June 23, 2013

Instagram announced a new feature this week that allows users to take up to 15 seconds of video. Users also will have the option to add a filter to the video before sharing.  Read all of the details in their press release.

There are similar apps already available on the market: Vine for Twitter and Cinemagram. This doesn’t worry Instagram though.  They feel the video tools will be one more reason for their fans to remain loyal. Instagram is currently popular with the masses for its easy to use photo capturing, editing and sharing tools.

You may ask, “What can you share in 15 seconds?” You would be surprised! 

There are many ways this new feature can be used to enhance your event marketing, communication and customer service, as well as the attendees’ and exhibitor’s experience.  And it’s so easy to use; anyone can post videos in seconds, even the most technically challenged. Just a few ideas that come to mind:

- Share a clip of a speaker’s speech.

- Post a snippet of your event’s gala entertainment.

-Greet your exhibitors and attendees with a video welcome message.

- Show attendees how to find important information on your website.

-Share a video scan of the enormous crowd waiting outside your event doors on opening morning.

If your association, company or event is currently not on Instagram, I suggest giving it a second look today. You may be missing an opportunity to interact with your fans (aka: event participants) and to grow your fan base.

 

 

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.