Lippman Connects, AMR International Will Launch Event Focused on Data
March 27, 2017
Global events strategy consultancy AMR International and U.S.-based event organizer Lippman Connects will partner to launch Transform, a new conference that will tackle the data, analytics and digital strategy revolution of the exhibition industry.
The conference will provide critical insight to senior leaders of U.S. exhibition organizers, as the industry struggles to embrace data, analytics and digital technologies.
The Transform conference follows on from AMR’s Data and Digital Event Strategy Symposium held in London.
“This event comes in response to the industry’s ongoing reluctance to plan for its long term digital transformation,” said Denzil Rankine, executive chairman, AMR International.
AMR reports that today 80 percent of exhibition revenue comes from exhibit space sales. Growth will continue, but in 10 years that ratio is likely to look quite different.
Exhibitions might only yield 60 percent of their revenue from exhibit space sales. This is because volume and pricing growth will stagnate and revenue growth will come from new, digitally-enabled services.
He added, “We know technology is rapidly changing the event experience and the expectations of attendees but exhibition organizers are slow to act. Very few organizers have allocated budgets for the research and development of digitization. Across the board, they are uncertain how to proceed, fear the failure of implementation and continue to wait for others to make the first move.”
The Transform conference will provide the critical insight organizers need so they can plan their data, analytics and digital strategies, according to event organizers.
The conference is for senior leaders responsible for strategy, data and digital development and transformation from the main US exhibition organizers, venues and vendors.
Topics will include using data to drive profitability and ROI; monetizing existing data and technology; how to provide a frictionless customer experience; and how to create a technologically innovative culture within organizations.
“We are delighted to be working in partnership with AMR on such an important event,” said Sam Lippman, president, Lippman Connects.
He added, “The Transform conference will feature prominent speakers from within the events industry, plus leaders from other sectors who have embraced data and digital with great success. It will also provide a unique networking opportunity with senior executives and digital innovators all under one roof.”
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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