New Business Deals: Cadmium, Sodexo Live!, IERP and More Announce New Partnerships, Renew Contracts
February 10, 2022
As the trade show and events industry continues its steady pace along the road to recovery, event-related organizations far and wide are forming new strategic partnerships and extending existing contracts at a rapid pace—take a look!
Cadmium
Cadmium, a leading provider of event and learning technology specializing in continuing educational, professional development and content management solutions, has partnered with systems integration and event staging solutions provider IMS Technology Services to simplify the vendor selection process for event planners. The partnership unites event management technology, event production and content management to strengthen the digital product and service offerings of both organizations.
Clients of IMS Technology Services can utilize Cadmium’s suite of event technology, including online registration, a mobile app, digital posters and learning management systems, while Cadmium will partner customers who will benefit from systems integration and event staging solutions with IMS Technology Services.
Sodexo Live!
Leading venue hospitality partner Sodexo Live! has renewed a multi-year partnership with the Raleigh Convention & Performing Arts Complex, for which Sodexo Live! provides catering services to the Raleigh Convention Center, Red Hat Amphitheater, Coastal Credit Union Music Park and Duke Energy Center for the Performing Arts.
Through the extension of the current agreement, Sodexo Live! will provide significant capital contributions for enhanced guest services, including new POS/CC systems, action stations, presentation items and equipment upgrades. Under the local leadership of RCC General Manager Jamie Jenkins, the Sodexo Live! culinary team is also a vital part of the convention center’s award-winning sustainability efforts.
International Exhibitor Representation Program
Late last year, the International Exhibitor Representation Program (IERP), providers of professional staffing for exhibitors unable to travel to show sites, announced new trade show clients and signings for 2022. These major events include CES 2022; World of Concrete; TISE–The International Surface Event; NAB–National Association of Broadcasters; International Food & Drink Event and Montgomery Group Exhibitions; NAMM; and NY NOW.
In 2021, IERP’s clients included The International Roofing Exhibition; Speciality & Fine Foods Fair (UK); and International Pool, Spa, Patio & Deck Expo. Domestic clients whose companies have travel bans in place or are short staffed have also taken advantage of the program.
Stetson Convention Services
Pittsburgh-based Stetson Convention Services, a leading full-service general contractor and decorator providing nationwide services for the convention, trade show, exposition and events industries, has once again been selected by B2B event producer Connect to help produce its 2022 Connect Spring Marketplace, set for May 22-24 at the Puerto Rico Convention Center, several hotel properties and Distrito T-Mobile in Puerto Rico. The agreement continues Stetson and Connect’s seven-year partnership.
Victory Productions
In mid-January, experiential and growth marketing agency Victory Productions joined as a division of Glenmore Industries to form a new multi-channel marketing agency, epIQ Creative Group. The launch transforms Victory into a full-scale demand generation marketing agency for associations, non-profits, events and brands.
According to epIQ officials, this new partnership will allow Victory to not only service its current clients in a deeper and richer capacity but also furthers its expansion into new technology and service offerings. Case in point: Its new on-site activation for live events, Show Better Zone, a full custom-graphic, premium-fabric turnkey booth system designed to modernize and energize the trade showfloor.
CloserStill Media
U.K.-based CloserStill Media, producer of market-leading B2B events, exhibitions and conferences, has partnered with U.S.-based Influence Group, producers of intimate buyer and community-led events for retail, senior living, food service, hospitality, workplace, healthcare and education business leaders.
According to CloserStill Media officials, partnering with the Influence Group team will bring a unique set of skills and event formats to CloserStill Media while allowing it access to new market sectors in North America. Meanwhile, Influence Group will retain its existing operating structure, with Michael Owens and Michael McCarthy leading the business as managing partners working alongside CloserStill Media’s U.S. leadership.
CompuSystems
Full-service registration provider CompuSystems Inc. will supply all registration, data analytics and lead capture services for CloserStill Media’s four U.S. veterinary industry conferences in 2022: Austin Vet, Chicago Vet, Wild West Vet and New York Vet.
The registration company also recently signed renewal deals with Specialty Coffee Association (SCA) and North American Association of Food Equipment Manufacturers (NAFEM), for which it will continue providing registration, data analytics and lead retrieval services for its trade shows and events.
Have a new business deal to share? Please send all announcements to lpsavas@tsnn.com.
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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