PCMA’s Digital Experience Institute Unveils The Power of Digital Events White Paper
April 18, 2017
PCMA’s Digital Experience Institute [DEI] recently released the publication of their The Power of Digital Events white paper.
“The emergence of live streaming and digital events has significantly shifted how participants engage with our organization,” said Deborah Sexton, PCMA president and CEO.
She added, “Our goal in transparently sharing PCMA’s six years of results is to assist those organizations, who desire to expand and enhance their engagement strategies, build a business case for digital events.”
This comprehensive white paper examines the power of digital events in 2017, which includes insights into adult learning, virtual and hybrid events as an engagement strategy, and the value of second screen technology.
The paper also includes an overview of PCMA case studies, highlighting return on investment (ROI) and return on engagement (ROE) hard data over the organization’s six years digital event and engagement strategy.
PCMA’s data included in this report proves that a long term digital event strategy delivers both exponential revenue and engagement from audiences.
“A digital engagement strategy is crucial to any brand experience,” said Larry Luteran, EVP & Chief Sales Officer, Freeman AV, which sponsored the report.
He added, “As we see the shift from meeting ‘attendee’” to meeting ‘participant’ it puts a premium on the need to capture and sustain the audience in creative and collaborative ways. Virtual and online events offer marketers a strategic approach to increase and sustain engagement and ultimately drive ROI.”
Additionally, DEI’s findings include eight valuable lessons learned throughout PCMA’s six years of tracking and evaluating its digital event results.
Through sponsorship by Freeman, event professionals can receive complimentary access to The Power of Digital Events white paper here.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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