Personify Acquires GTR to Expand Event Management Software Offering

September 21, 2022

Leading technology solutions provider Personify  has purchased GTR Event Technology, a long-established industry player, to offer a complete event management platform for organizers of trade shows, conferences, corporate meetings and other gatherings.

GTR has developed powerful and easy-to-use software, along with expert services for badge printing, online registration, lead retrieval and attendance tracking, all of which are now available through Personify’s Community Experience Platform.  

“The addition further enables our mission of helping our clients to manage and grow their communities,” said Scott Collison, president and CEO of Personify. “Our clients often want us to serve all their technology needs, including event, association and community engagement technology. GTR’s products now allow Personify to be a single source.”

Being part of Personify’s Community Experience Platform further diversifies GTR’s audience, according to company CEO Travis Tucker, who will join Personify’s team as the head of events business strategy.

“Our market has immediately expanded,” Tucker said. “We look forward to providing a broader variety of associations, chambers and trade show and event organizers with an exceptional event experience.”

With the addition of GTR’s tools, attendees will enjoy a seamless experience of Personify’s event website and online registration, event check-in and badge printing, and a mobile conference app. Event organizers, exhibitors and sponsors can generate more revenue and productivity from trade show floor planning, lead retrieval, matchmaking, exhibitor and sponsor marketing, attendance tracking and data reporting and analytics.

Personify partners with event professionals, associations, charities and other purpose-driven organizations to help them manage and grow their communities. The company’s A2Z Events product provides solutions to create operational efficiencies and features such as event management and engagement tools.

Since 1995, GTR has been providing the conference and trade show industry with technology designed to improve and simplify every event. With their all-in-one event management platform, end-to-end support, global reach and eye on innovation, GTR has powered over 12,000 events around the world.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.