SEMA Show, MAGIC Marketplace Decide There's No Place Like Vegas

October 9, 2012

Two of Las Vegas’ megashows, SEMA Show and MAGIC Marketplace, both will stay in Las Vegas into the near future, with extensions of their leases at the Las Vegas Convention Center for five years and three years, respectively.

“SEMA and MAGIC committed to Las Vegas in the early years, as we were evolving into a meetings and convention destination,” said Rossi Ralenkotter, president and CEO of the Las Vegas Convention & Visitors Authority.

He added, “We appreciate their long-standing commitment to Las Vegas and their roles in supporting thousands of local jobs and contributing hundreds of millions of dollars into the local economy, which helps fund schools, roads and parks.”

The two shows will bring in an estimated $1.4 billion in non-gaming economic impact for Southern Nevada during the life of their extended contracts, according to LVCVA officials.

SEMA Show, owned by the Specialty Market Equipment Association and managed by ConvExx, has made Las Vegas its home since 1977 and with its new contract will be there through 2017.

“We are dedicated to delivering high value events to the thousands of businesses that invest in our annual trade event,” said Chris Kersting, president and CEO of SEMA.

He added, “Our members have enjoyed a great deal of success as a result of their annual trade show in Las Vegas.”

Last year’s show was ranked No. 7 on the TSNN Top 250 and drew 2,140 exhibitors and more than 130,000 attendees (including exhibitor personnel) to a 935,000 net square foot showfloor. This year’s show is on tap Oct. 30-Nov. 2 at the Las Vegas Convention Center.

SEMA Show is expected to contribute $827 million to Las Vegas during the life of its current lease.

Advanstar Communications’ MAGIC Marketplace has been in Las Vegas since 1989, and under its current lease extension for its biannual shows through 2015, the combined events are expected to bring in an expected $611 million to Las Vegas.

“MAGIC is about connection.  Our business is about bringing together our attendees with our exhibitors,” said Tony Calanca, executive vice president of exhibitions for Advanstar.

He added, “Our partnership with Las Vegas allows us to provide the best place to conduct the business of fashion. We’ve enjoyed a long-standing relationship with Las Vegas, and are excited to renew our partnership with the LVCVA, and look forward to the next three years, and beyond.”

Last year’s MAGIC shows, also held at the LVCC and other venues around the city, ranked Nos. 10 and No. 12 on the TSNN Top 250, both drawing more than 3,000 exhibitors and 60,000 attendees to 800,000-plus net sq. ft. showfloors.

Both SEMA Show and MAGIC will be feted for being on the TSNN T-awards’ fastest-growing shows list during a gala weekend Nov. 2-4 in Louisville, Ky.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.