TSNN Webinar - "What Everyone Ought to Know About Effectively Using Online and Hybrid Events"

July 13, 2013

Are you considering an online or hybrid event, but not sure what initial steps to take? Join TSNN July 18 at 1 p.m. for the latest complimentary webinar - "What Everyone Ought to Know About Effectively Using Online and Hybrid Events.”

Register HERE.

Stressed about the rapid growth of digital technology and its effect on the exhibition and meetings industry?


Discover simple and effective ways to overcome your challenges and fears, so you can easily capitalize on this rising industry trend.


Learn the top ways to prepare and stay at the forefront of the industry’s changing business landscape, and one step ahead of your competition. Whether you’re a trade show organizer or an exhibitor, you’ll leave this powerful session armed with practical tools you can easily implement, and more importantly, profit from.

Specifically you'll learn:

  • Three common mistakes companies make using online and hybrid events and how to avoid them
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  • How to create more meaningful engagement for your target audience to encourage them to take action
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  • How to easily integrate “best practices” when using digital event technology

Register HERE.

Speakers include:

Susan Friedmann, CSP, (Certified Speaking Professional), is an internationally recognized expert and "how to" coach who has traveled the world helping companies put their best foot forward at tradeshows and events. Known as The Tradeshow Coach, Susan offers trade show training programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace. She is a regular contributing writer to numerous professional and trade publications. A prolific author, Susan has written fifteen books including "Meeting and Event Planning for Dummies,” and her international best seller, “Riches in Niches: How to Make it BIG in a small Market.”

Michael Doyle is the founder of and executive director of Virtual Edge Institute, an industry organization dedicated to advancing the development and adoption of virtual environments and digital solutions for events, meetings and learning programs. He launched the Virtual Edge Summit, the leading hybrid event serving the industry, and is a frequent consultant to companies wanting to map virtual experiences to their portfolio of physical events. He is a 20-year veteran of trade shows, magazines and online publishing with extensive marketing, content and business development experience.

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.