News
Jul 08, 2019
Nearly every organizer sends a post-event survey to its attendees and exhibitors. We want to capture their feelings about the event, but struggle to collect meaningful data and encourage survey completion. One of the most common mistakes is to request feedback on event details and logistics such as food, room temperatures, room block choices and more.
While this information can be insightful for the committee and your venue partners, the strategic value in planning for next year is minimal. Does the dislike of the crudité at the opening reception indicate overall satisfaction and desire to… more
Jul 08, 2019
Leave it to Las Vegas to introduce a fun new transportation option for groups. For many of us who live in metro areas, taking Uber or Lyft has become a weekly or even daily occurrence—so why not shake things up when you’re traveling for a conference?
The Regional Transportation Commission (RTC) of Southern Nevada has launched a new convenient rideshare option for groups of up to 11 riders arriving in the city for meetings and conventions.
Free from surge pricing (we’re looking at you, Uber) and with a limousine-like interior, the aptly named Trip to Strip is an on-demand rideshare service… more
Jul 03, 2019
You could say Amy Calvert began her new role as CEO of Events Industry Council by jumping in with two feet. After taking the helm on May 20, her first day on the job was at IMEX Frankfurt. A little overwhelming, perhaps—but overall “it was awesome,” says Calvert. “It was a really fine and appropriate place to begin my career with EIC.”
Now less than two months in, she’s still making a big splash, carrying the enthusiasm and excitement she has brought with her since the beginning. We caught up with Calvert, who came to EIC from Visit Baltimore, to learn how she’s doing, what she’s planning… more
Jul 02, 2019
As event destinations search for more recession-proof market segments to generate strong economic impact for their communities, the convention industry is taking a serious look at the rapidly growing world of esports, aka competitive video gaming.
This year alone, the global esports industry is set to surpass the $1 billion mark, with no signs of slowing down anytime soon. And with many association and corporate events continuing to grapple with flat budgets and shrinking attendance, an exploding industry such as esports, with its broad appeal and growing fan base, has become all the more… more
Jul 02, 2019
Digital marketing company Feathr has acquired Springful, a digital marketing agency based in Gainesville, Fla.
Feathr provides a marketing toolkit designed for the needs of events and associations, which is used by more than 1,000 events across the globe.
The Springful acquisition comes after an increased demand for Feathr Concierge, a managed services program that allows the Feathr Services team to help customers set up accounts, plan campaign strategies, design collateral and ad creatives, and launch and optimize campaigns.
“We are delighted to welcome Springful into the Feathr family… more
Jul 02, 2019
The Global Association of the Exhibition Industry (UFI), The International Association of Convention Centres (AIPC), and The International Congress and Convention Association will collaborate more closely in the future to generate better benefits for their respective members, as well as the international meetings industry.
“With our Global Alliance, the three of us choose value for our members [and] choose collaboration over competition,” said Craig Newman, president of UFI.
The global alliance effort among the three associations was announced last week.
“We are all organizations with a… more
Jul 01, 2019
May and June have been busy months on the hiring front. From many new promotions and hires at CVBs around the country to expanded sales teams, new association leadership, DMO development and more, the future of the trade show and meetings industry looks bright.
Philip Schlitz has joined Chestnut, New York-based brand experience agency MC2 as the company’s first corporate vice president of strategic business development. Also at MC2, Ben Nazario (pictured at right) joined the leadership team as California division president. Prior to his most recent role as chief sales officer at Sparks, he… more
Jun 27, 2019
The second in the Center for Exhibition Industry Research’s “Head of Marketing Insights” series, “Aligning Exhibit Sales for Success” takes a close look at the B2B exhibitor’s decision-making process, pinpointing the areas where marketing leaders see the most value in these exhibitions.
The report, which is based on survey data from marketing executives at North American organizations that use exhibiting as channel in their marketing mix, examines how brand marketers build an exhibit program. It also offers suggestions on how show organizers can position sales efforts to align with these… more
Jun 26, 2019
For the second year in a row, Bizzabo was awarded Best Event Technology Solution of 2019 at the annual Software & Information Industry Association CODiE Awards.
The SIIA CODiE Awards recognize companies producing the most innovative business technology products across the globe.
SIIA, the principal trade association for the software and digital content industries, announced the full slate of CODiE winners during an award ceremony at InterContinental Mark Hopkins San Francisco hotel this month.
“We’re thrilled to have retained our leadership position as the best event technology… more
Jun 26, 2019
We live in a time of immediate gratification where we can tap a few keys and have the world’s information at our fingertips. An era full of busy times, busy lives and a growing concern of impatient business professionals who all want immediate gratification has made the greatest impact on the consumer market, as we’ve seen the advent of digital marketplaces and their propagation into our daily lives. This can cause friction when the technology of instant gratification is not prepared to manage the dynamic and varying needs of buyers in the B2B world.
That begs the question: How do we, as… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.