Experient Scores Five-year Contract for Reg/Lead Services with Nielsen Expositions

July 30, 2012

Experient scored a coveted contract being chosen as the preferred partner for Nielsen Expositions for event registration and lead management services for 31 shows annually for a five-year term.

 

“Nielsen is excited to partner with a reputable, industry leader,” said Cindy Sample, Nielsen Expositions’ operations director.

 

She added, “Experient’s high level of customer service and technologically advanced solutions have exceeded our expectations thus far. We are looking forward to many years of continued success.”

 

Shawn Pierce, Experient’s president of the Registration & Housing Services division, said it was because of the company’s technology and innovation going into the future that they were chosen by Nielsen.

 

“We’re extremely excited to be partnering with Nielsen,” he added. “They have a great vision on what they want to accomplish in this industry.”

 

Pierce said Nielsen represented the biggest set of events in the U.S. that were available out there.

 

“Nielsen is the No. 2 largest organizer in the U.S.,” he added.

 

Lori Jenks, vice president of Operations for Nielsen Expositions, said, “Experient’s ability to understand our customer’s needs was exemplary.”

 

She added, “We ultimately chose to contract with them because of their long-term strategic vision and their dedication to providing top-notch innovative products and solutions."

 

The partnership adds to Experient’s portfolio such shows as KBIS, Outdoor Retailer, Interbike, Couture, PhotoPlus Expo, Medtrade and ASD Las Vegas.

Add new comment

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.