Freeman Unveils Upgraded PLANTOUR Web-based Planning Tool

November 17, 2013

Freeman recently upgraded PLANTOUR, its popular web-based tool that is designed to simplify the event planning process and enhance the marketing of on-site sponsorship opportunities.

The new tool is part of the Freeman Technology Suite, Freeman’s integrated platform of tools, and is free to Freeman customers.

PLANTOUR addresses the need for exhibitors, show organizers, event planners and meeting managers to more efficiently scout for an event venue, view floor plans or plan for available sponsorship opportunities without ever having to leave their desks, according to company officials.

In addition to a new look and feel, PLANTOUR includes a new, responsive Web design that improves the visual experience on all devices including tablets, PC's and smart phones, allowing users to identify and better showcase sponsorship opportunities to potential customers anywhere, any time.

The new enhancements also allow customers to design and configure sponsorship opportunities including type, locations, price and availability, in real time.

“By creating a more intuitive planning tool, we can enable show organizers to maximize the number of sponsorship opportunities available to their exhibitors and ultimately grow revenue,” said William Collins, vice president of Product Development at Freeman.

He added, “We recognize that we must continue to make investments in our technology solutions to meet the needs of our customers, becoming a true extension of their marketing teams.”

The enhancements to PLANTOUR include updated photography, improved navigation, a catalog of site-specific images and contact information and a new dynamic search feature that also simplifies the process of finding site-specific information.

Freeman currently showcases more than 65 hotel and conference center venues throughout the United States, and with the continued investment in technology, will add a significant number of new venues in 2014.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.