Glamping Shows Americas Joins Emerald’s Expanding Sports and Outdoor Portfolio
September 17, 2024
Public company Emerald has expanded its Sports and Outdoor portfolio with the addition of Glamping Show Americas (GSA), a media business that includes conferences, content and commerce for the luxury camping sector that is expected to increase at a compounded annual growth rate of 15.14% from 2023 to 2029, according to Arizton data.
Co-founded by trade show industry veteran David Korse, the six-year-old Glamping Show Americas touts itself as the “only trade show in the Americas dedicated to glamping industry,” which generated $561.42 million in revenues in last year in the U.S. In 2023, Glamping Show Americas attracted 1,600 verified trade show visitors, according to the show prospectus.
In the sports and outdoor sector, Emerald produces business-to-business and business-to-consumer events and content brands, including Outdoor Retailer, Surf Expo, Shop Eat Surf and Overland Expo.
Related: Earnings: Emerald Narrows Losses, Resumes Dividend Payments
Backstory: Glamping Show Americas attracts luxury camping owners and operators. The conference offers attendees the opportunity to explore glamping business basics, how to secure funding, sourcing structures and amenities, market trends, and more. The show floor features exhibitors who offer products and services for the glamping business, including furniture, insurance, Wi-Fi, reservation booking systems, consulting services, accessories, solar power and more.
What’s next: In 2024, Glamping Show Americas will take place Oct. 1-2 at the Arapahoe County Fairgrounds in Aurora, Colo. The event will feature pre-show workshops, a two-day conference, an indoor/outdoor expo hall and the luxury camping industry’s most innovative products—from glamping tents and wagons to sustainable products servicing the outdoor hospitality sector.
Big picture: The 2024 Glamping Show Americas will maintain the look and feel attendees have come to expect and the familiar faces of the team will be seen throughout the show — including Korse, who will also continue to be involved in the event.
What they are saying: “We are thrilled about the future of the show as part of Emerald’s Connections business under the sports and outdoor portfolio,” Korse said. “The combination of Emerald’s outdoor industry experience, their resources, and their reputation for producing value for the communities they serve represent a bright future for Glamping Show Americas.”
Looking ahead: Moving into 2025, the Glamping Show Americas event team will have access to new event production and marketing resources to enhance both the conference and expo by increasing the show’s reach and impact while providing greater value to exhibitors, attendees, and industry partners.
Context: Each year, Emerald connects more than 1.9 million customers across 142 events and 16 media brands, including events in the luxury, sports and outdoor, technology, advertising and marketing, food, home, industrial and design spaces.
Related: Emerald Forges Path Into the Consumer Show Space With Lodestone Events Acquisition
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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