How Brands Captivated Pop Culture Enthusiasts at Comic-Con 2024: 35+ Creative Approaches
Every July, more than 130,000 pop culture fans descend on San Diego for Comic-Con International, the country's preeminent pop culture convention. While last year's writers' and actors' strike had put a damper on the 2023 show, this year, the headline-grabbing moments were back in full force. (How about that Robert Downey Jr. news?)
But for many fans, the real fun happens outside the San Diego Convention Center, where big brands set up shop with wacky and whimsical activations—many of which don't require a show badge.
From FX's clever tribute to The Bear to Max's journey into The Penguin's seedy underground to an Easter egg-filled celebration of cult favorite Shaun of the Dead, here are some of the best ways leading brands such as Hulu, FX, Adult Swim, Peacock, Paramount+, eBay, and more grabbed attention and engaged fans.
Read this story in its entirety on our sister publication, BizBash, here.
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