The Numerous Ways in Which Technology is Transforming #Tradeshows

May 8, 2016

In the last two decades, technology has radically transformed how tradeshows are organized and managed. Though the changes are more exponential than linear in nature, a quick review can reveal how the many technology solutions you use through the year are closely integrated links in an unbroken chain that runs parallel to your show cycle.

Operations – Smart event management and efficiency tools are helping to significantly reduce paperwork and errors, increasing your team’s productivity multifold in the process.

Business Intelligence – Because operations have been streamlined, a wide array of solutions can be easily utilized to retrieve, analyze, transform and report data for each KPI. This has enabled eventprofs to understand their markets better, manage attrition better and explore new channels to grow their events.

Marketing Automation – With a better understanding of their audience’s behavior pattern, show marketers can send out highly personalized and targeted communications to prospects and subscribers as, when and where appropriate.

Customer Service & Support – With web and mobile technology becoming both affordable and ubiquitous, information is being disseminated and collected faster than ever. In addition, the advent of touchscreens and sensor technology have also greatly helped increase attendee engagement. Data collected through these interactions, in turn, is helping show organizers identify strategies to win attendees and exhibitors back for the next show cycle. 

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
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