RainFocus Partners With Adobe for Event Data Solutions to Elevate Attendee Experiences
March 24, 2023
RainFocus™, a next-generation event marketing platform, has released new data integration solutions in collaboration with Adobe to seamlessly connect real-time behavioral event data with Adobe's technologies for accelerated growth.
RainFocus recently became an Adobe Certified Platinum Partner and has been working with Adobe to elevate customer journeys for joint clients and optimize omnichannel marketing and sales programs.
The new capabilities easily ingest and map RainFocus data into the Adobe Experience Platform (AEP), enabling customers to manage and configure their instrumentation of RainFocus' digital workflow touchpoints for analytics. The data collected and aggregated from these solutions can be used to visualize attendee journeys and power more personalized experiences at scale.
"We have been working with Adobe on their event portfolio for the past five years, and this elevated partnership enables us to outline the customer journey so that we can deliver personalized experiences to our clients' customers, making each customer touchpoint more enticing and memorable," said JR Sherman, CEO of RainFocus. "Utilizing Adobe's innovative solutions and the RainFocus platform, we can deliver personalization at scale, measure impact and drive sales and ROI simultaneously for Adobe Summit and beyond."
The partnership gives companies the tools to leverage zero- and first-party customer data from events to fuel engagement with unique experiences. By bringing together event and marketing data, Adobe and RainFocus enable brands to connect with audiences through experiences and further engage audiences through digital marketing programs in meaningful ways.
"RainFocus, enhanced by Adobe integrations, helps enterprises personalize experiences for an underserved component of the marketing mix: events and conferences," said Justin Merickel, vice president of business development, Experience Cloud at Adobe. "Adobe Marketo Engage, Adobe Analytics and the RainFocus event platform together provide our mutual customers with great in-person, hybrid and virtual event experiences."
RainFocus and Adobe collaboratively delivered personalized experiences for attendees at Adobe Summit, which took place March 21-23 in Las Vegas and virtually. The hybrid event was powered by the RainFocus platform, enabling seamless experiences for more than 10,000 in-person and virtual attendees, 200 sessions and more than 170 sponsors.
During Adobe Summit, Brian Gates, senior vice president of industry strategy at RainFocus, and Marius Milcher, group product manager, strategic integrations at RainFocus presented "The Event Data You Need to Win More Customers.” Session attendees learned best practices on how to uncover event data through industry expert recommendations and received guidance on using analytics and intelligence to deliver personalized content for an exceptional experience.
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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