Social Media Rules the GRAMMY Awards
February 2, 2014
This past Sunday the GRAMMYs aired on CBS and if you were on Facebook, Twitter, Tumblr, Pinterest or Instagram at the time you were bound to see discussions and images covering the performances, outfits, and winners.
GRAMMY.com recently announced, “Music’s biggest night is TV’s biggest social event of the 2013-2014 season with a record-breaking 34 million social media interactions.” This is an event manager’s dream!
You, too, can achieve spectacular success on social media for your event! The GRAMMYs started promoting their social media channels long before the night of the awards ceremony. Leveraging commercials, videos, and user engagement on their social media pages, the GRAMMYs team promoted the hashtag #GRAMMYs weeks before the start of the event.
They didn’t just mention the hashtag and social media pages just once. You, too, will want to repeat and repeat and repeat your hashtags to your audiences so that these stick with them.
You don’t want them to have to go searching or worse, use the wrong tags. The viral effect works best if everyone is tuning into one stream-lined conversation thread.
The work doesn’t stop once your event starts. This can be the most crucial time for you to be active on your social media sites. You will want to interact with your audiences’ tweets, posts, and images - Reply, Repost, and Repeat. Grammy,com made it easy for fans to follow the social activity with multiple social media feeds on their website.
Make it fun! Social media is naturally a more relaxed marketing medium than others. Even the most buttoned-up events can have a little fun. Use contests, special access to inside information, and recognition with onsite tweet and photo walls to engage your audience.
If you watched the GRAMMYs, you may have seen the social media photo booth backstage. The performers were having a great time snapping their photos with each other and broadcasting them on social media.
This concept is very much like a2z’s ChirpE Photo Booth that allows for attendees to snap their photo with an iPad, type a testimonial, and then it’s instantly posted to the event’s Facebook and Twitter pages.
A smart solution like this takes all of the work out of posting for the user (this can increase social media activity especially if your audience is less technically savvy). Attendees can quickly share, comment, like and retweet their photo to their fans, friends, and colleagues.
The extra time and work you devote to social media marketing can reap huge benefits for your event, its sponsors, exhibitors and attendees as proven by the GRAMMYs.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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