TCEB Unveils “Thailand Connect the World” Campaign for U.S. Market
October 22, 2014
The Thailand Convention and Exhibition Bureau introduced to the U.S. market the ‘Thailand CONNECT The World’ brand communications campaign for the 2015 fiscal year.
Looking to reaffirm Thailand’s leadership position in the business events industry in Asia, the latest global brand communications campaign targeting top quality buyers and business events visitors from around the world showcases the three fundamental pillars of Thailand’s MICE industry including ‘Destinations of Thailand: Your modern metropolis, the world’s business events paradise’, ‘Business in Thailand: Your borderless business potential, the world’s biggest market of opportunities’, and ‘People of Thailand: Your success with proficient professionals’.
As a strategic link between global business excellence and local expertise to drive the economy, Thailand expects to attract more than 1 million business events travellers, earning the Thai economy more than $3 billion in 2015.
As a top 10 source market contributing to the vibrancy of Thailand’s business events industry, during the first three quarter of 2014 fiscal year, from October 2013 – June 2014, the U.S. market continues to show significant growth both in terms of visitor numbers and revenue. There were 29,346 business events visitors (18.55 percent growth year-on-year) earning the Thai economy a total of $92.2 million (13.95 percent growth year-on-year), thanks to strong performance in the convention segment.
“The strategic direction to promote Thailand’s MICE industry is in response to the government policy of reinforcing international confidence in Thailand, and especially in boosting the vibrancy of the country’s MICE industry, which helps connect business events to global success,” said Nopparat Maythaveekulchai, president of TCEB.
He added, “For 2015, TCEB has developed the ‘Thailand CONNECT The World: Global Businesses and Local Experts Link to Boost Business Events Success’ brand communications campaign, building on Thailand’s 2014 brand campaign.”
The Thailand CONNECT The World campaign builds on the strong legacy of the three fundamental pillars of Thailand’s MICE industry including (1) Destinations (2) Businesses and (3) People, by showcasing the best of all three elements.
This year it is expected that Thailand will welcome 888,210 international business events visitors, generating total revenue of $2.9 billion. Looking ahead, TCEB forecasts that the launch of Thailand CONNECT The World, together with other market initiatives, will enable Thailand to welcome 1,036,300 business events visitors (a 17 percent increase from 2014 targets), earning the Thai economy a total of $3.55 billion (a 22 percent increase from 2014 targets).
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
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MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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