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Nov 30, 2014
Native advertising, popularly defined as advertising that matches the context of the content and platform on which it is displayed, has been consistently gaining approval from digital marketers.
Some popular formats for native ads include:
Ads shown alongside organic results on search engines
Promoted posts for keyword searches on social media
Recommended articles on blogs
Though native advertising may seem similar to content marketing, there are some very subtle differences between the two. One likes the distinction made in this blog post: “sponsored content is designed… more
Nov 30, 2014
Native advertising, popularly defined as advertising that matches the context of the content and platform on which it is displayed, has been consistently gaining approval from digital marketers.
Some popular formats for native ads include:
Ads shown alongside organic results on search engines
Promoted posts for keyword searches on social media
Recommended articles on blogs
Though native advertising may seem similar to content marketing, there are some very subtle differences between the two. One likes the distinction made in this blog post: “sponsored content is designed… more
Nov 23, 2014
For the people who already utilize Salesforce to sell sponsorships and exhibit sales, life just got a whole lot easier with the launch of ShowCycle - the first standalone CRM (Customer Relationship Management) software platform built exclusively for trade show and conference sales teams.
The new product will debut at the International Association of Exhibitions & Events’ Expo! Expo! Annual Meeting & Exhibition Dec. 9-11 at the Los Angeles Convention Center and also has been selected to be a part of the event’s New Product Showcase.
"Until now, there has always been a… more
Nov 23, 2014
For the people who already utilize Salesforce to sell sponsorships and exhibit sales, life just got a whole lot easier with the launch of ShowCycle - the first standalone CRM (Customer Relationship Management) software platform built exclusively for trade show and conference sales teams.
The new product will debut at the International Association of Exhibitions & Events’ Expo! Expo! Annual Meeting & Exhibition Dec. 9-11 at the Los Angeles Convention Center and also has been selected to be a part of the event’s New Product Showcase.
"Until now, there has always been a… more
Nov 16, 2014
In a research study published recently, researchers demonstrated that a variety of visual factors, such as the color and balance of the elements on a plate, can influence a diner’s perception of, and response to, food.
They found that subjects willingly paid higher-than-normal price for a salad that was presented to resemble a famous abstract painting by the artist Kandinsky. Diners also reported enjoying it more than another salad with the same ingredients but plated in a more ordinary manner. Clearly, we have an in-built penchant for experiences carefully designed to please our visual… more
Nov 16, 2014
In a research study published recently, researchers demonstrated that a variety of visual factors, such as the color and balance of the elements on a plate, can influence a diner’s perception of, and response to, food.
They found that subjects willingly paid higher-than-normal price for a salad that was presented to resemble a famous abstract painting by the artist Kandinsky. Diners also reported enjoying it more than another salad with the same ingredients but plated in a more ordinary manner. Clearly, we have an in-built penchant for experiences carefully designed to please our visual… more
Nov 09, 2014
Hashtags have been around for quite a few years now. But even savvy users sometimes forget the powerful contribution custom hashtags can make to a brand’s viral reach and visibility online. If your marketing team has not put sufficient focus on custom hashtags in the past, here are six quick reasons for promoting your next event with a compelling hashtag .
· By creating and promoting a designated hashtag, you control your event’s branding instead of leaving it to attendees to come up with something that just about serves the… more
Nov 09, 2014
Hashtags have been around for quite a few years now. But even savvy users sometimes forget the powerful contribution custom hashtags can make to a brand’s viral reach and visibility online. If your marketing team has not put sufficient focus on custom hashtags in the past, here are six quick reasons for promoting your next event with a compelling hashtag .
· By creating and promoting a designated hashtag, you control your event’s branding instead of leaving it to attendees to come up with something that just about serves the… more
Nov 02, 2014
1. Responsive Design
With smartphones topping 70% penetration and tablets inching toward the 50% mark (Source: http://www.nielsen.com/us/en/insights/reports/2014/shifts-in-viewing-the-cross-platform-report-q2-2014.html), the predictions made in 2013 have come to fruition this year. While this year, website visitors have shown some tolerance for not getting responsive content as webmasters transition to responsive technology, by 2015 they would be ready to abandon any website that does not fit into the screen of their small device and still function as well as it would on a wide screen… more
Nov 02, 2014
1. Responsive Design
With smartphones topping 70% penetration and tablets inching toward the 50% mark (Source: http://www.nielsen.com/us/en/insights/reports/2014/shifts-in-viewing-the-cross-platform-report-q2-2014.html), the predictions made in 2013 have come to fruition this year. While this year, website visitors have shown some tolerance for not getting responsive content as webmasters transition to responsive technology, by 2015 they would be ready to abandon any website that does not fit into the screen of their small device and still function as well as it would on a wide screen… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.