Technology For Marketing Madrid 2024

Where the best marketing minds meet
Event Dates
2024-10-16 - 2024-10-17
Venue
Organizer
Exhibitors
400
Floor Size
0
Attendees
15000
Event contact title
Contact
Event contact first name
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Event contact last name
.
Email
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Event contact telephone number
+34 93 642 47 00
Description

Take part in Technology for Marketing , the leading Digital Marketing fair and the main meeting point for professionals in the MarTech industry. 

Technology for Marketing will feature a main auditorium where the different technological advances that have been made in recent years and that can be applied in current marketing campaigns will be showcased. The best experts in the sector will share their success stories linked to topics such as:

  • Social Intelligence
  • Livestream shopping
  • Google Analytics 4
  • Improving customer loyalty
  • Customer Data Platforms
  • Digital marketing performance
  • Account-based marketing
  • Affiliate Marketing
  • Influencer Marketing
  • Metaverse and augmented reality
  • Blockchain and its applications to marketing
  • Big Data
  • ChatGPT, artificial intelligence and SEO
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.