Experts & Opinions
Jun 14, 2015
Whether you are running a small business or are part of a Fortune 500 company, trade shows can be extremely beneficial to the success of your business. Through this marketing medium, small businesses will be at an equal playing field with their more established, larger competitors; and in this game, it isn’t always about who spent the most money, but rather who was more prepared.
If you are looking to get the name of your business into the minds of your potential customers, then here are 5 tips that will allow you to do so effectively, without spending a fortune.
1. Stay Local
Traveling… more
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Jun 09, 2015
There is an important behavioral shift underway, one that has huge implications for businesses, organizations and local communities. That change? The growing preference of experience.
While digital marketing continues to grow, in parallel, there is an increased desire for experiences, seen across the board but particularly with Millennials and GenZ. Researchers at Ad Age identified this trend in a recent report, noting that overall promotion, events and experiential agency revenue is growing at a greater rate than advertising, PR, and media.
Certainly, event… more
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Jun 07, 2015
Trade shows are in many ways unique to other conferences and events. The goals of attendees and exhibitors alike often revolve around lead generation, research and the sale of a product and service, while industry education and other event favorites are less a priority.
Understanding the benefits of a mobile app from the unique viewpoint of a trade show helps everyone involved maximize an event’s potential.
Lead Generation
Trade shows represent a prime resource for generating qualified leads from attendees who are willing to justify registration and travel costs for a chance to… more
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Jun 07, 2015
We all have considered having meeting and events in art and museum galleries, both of which provide a unique atmosphere and exposure to art and culture.
What has been most notable in recent years is the addition of art into the convention center. This investment, which is rather substantial, is focused around the attendee experience of the destination while in the venue.
And there are a few convention centers that have done this remarkably well.
Phoenix Convention Center: With approximately $3 million in art installed, the Phoenix Convention Center uses art to help… more
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May 31, 2015
Ever feel that reading a show service manual is like trying to find your way across the Atlantic Ocean without GPS? Trade shows can be overwhelming to say the least.
Managing a trade show display is like hosting a party that lasts several days for a thousand of your closest friends in the space of a small boat.
Although it may seem cliché, planning is the key to success. This guide helps you decipher the secrets behind understanding and following your trade show service manual. It really is possible to successfully manage your booth setup by adhering to the rules and being… more
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May 30, 2015
Disney is one of the most effective brands of all time. Through its parks, films, and stores, every brand touchpoint induces the same magical feeling and inspires loyal brand advocates.
In a program called the Disney Difference, the company offers employees and their families free admission to the parks and access to employee-only areas, on-site daycare facilities, special employee events and more. Disney invests in benefits like these to give employees incentives and invite them into the brand experience.
The company clearly understands that happy, engaged employees work more… more
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May 24, 2015
Sponsorships have a direct and long-lasting positive effect on a company’s brand awareness and strategy. By offering the advantage of a sponsorship opportunity within the life cycle of your event, you are offering your exhibitors the ability to boost their company’s name recognition and exposure to their target audience: their current and future customers. An exhibitor’s sponsorship also broadens awareness of your event within new communities, such as the customer base of the sponsoring company.
Your event’s website and communication materials emailed to attendees provide multiple… more
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May 17, 2015
Much like the headliner at a major music festival, the keynote speaker at a trade show may influence many attendees and exhibitors as they make the final decision on whether to make the trip at all.
When narrowing down the list of qualified applicants to dazzle an exhibition, here are some standard practices a trade show manager should abide by.
When searching for a keynote speaker, it's not just the credentials of the speaker you're looking for – it's their raw appeal and charisma that will make them memorable for attendees.
Event organizers should meet with any potential keynote speaker… more
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May 17, 2015
A few weeks ago, I picked up on a post about new event technologies that have been proposed for the National Stadium in Tokyo (HQ for the 2020 Summer Olympics). What caught my eye was that one of the proposals called for the installation of toilets in the venue that will record a user’s blood pressure and body temp as they do their business.
However unlikely it is that this particular innovation will actually become a reality in Tokyo or anywhere else, it’s certainly not the only over the top tech I’ve seen in the events industry – and it got me thinking: Is there ever a point with event… more
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May 10, 2015
Picture McCormick Place — the largest convention center in North America — situated in the heart of Chicago. It’s the weekend of the Bank of America Chicago Marathon, and runners are picking up their race packets at the Abbott Health & Fitness Expo at the convention center.
Within just two days, 45,000 runners and their families will shuffle through the enormous space the size of 46 football fields, browsing booths where more than 200 exhibitors are showing off the latest running shoes, organic veggie chips and new flavors of sports drinks.
Every brand present has staffed its booth with… more
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.