Experts & Opinions
Apr 09, 2016
Four years. That’s all it’s taken for Snapchat to become one of the biggest social media outlets worldwide.
One of the most common misconceptions about Snapchat has been the particular audience (teens) and how they were using it (disappearing photos), and its lead to slow adoption among non-millennials.
Unfortunately, this has prevented many from experiencing the powerful business applications of the technology. And, no application may be greater than that of Snapchat for events.
There are over 100 million active users on Snapchat today and 7 billion videos are viewed a day. When Facebook… more
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Apr 09, 2016
Everywhere you turn there seems to be advice on leadership and the important role of senior management in an organization. While every company needs great leaders, your employees are a vital force in your company. By investing in your workforce you are helping to create long-term and loyal employees who are your organization’s leading brand ambassadors.
Your employees have a hands-on understanding of your clients and their needs. Employees who communicate often and build relationships with your clients can anticipate what it will take to provide great customer service, which in turn creates… more
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Apr 01, 2016
In a face-to-face marketing scenario, swag isn’t just a cheap party favor you give to guests at the end of the night. It’s your currency.
The role of swag shouldn’t be underestimated. When utilized correctly, it provides brands with a physical and emotional connection to their customers before, during, and after an event.
In other words, swag is a gift that keeps on giving — and that’s why it has become a $21 billion industry. One study found that 87 percent of eventgoers keep the promotional items they receive for more than a year, and 79 percent of them say they’d be likely to do business… more
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Apr 01, 2016
Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong remedies. Groucho Marx
One might have thought that after the controversies and divisiveness over laws in Arizona, Indiana and Missouri over gay marriage that politicians would stay from the issue. Not so in Georgia. This session, the legislature passed a “Religious Liberty” that provided a de facto legalization of discrimination.
Rather than trying to improve the economic lives of the citizens of Georgia and improve efficiencies in government, the legislators decided to dwell on… more
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Mar 26, 2016
For trade show and conference planners looking to capture and engage more Generation Y/Millennial attendees, accommodating their technology needs to be a top priority. These digital natives rely on their mobile devices for much of their communication, information sharing, socializing and networking. When they attend an event, the expectations are that technology will be a major part of the event starting from their initial correspondence till their last. This could be either a challenge or an opportunity for event planners depending upon how you view it.
Challenges ….
Yes, there must be… more
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Mar 26, 2016
The focus for a good game platform should be to provide a great experience for all of the stakeholders. I have found that when the following 3 objectives are met, it often produces outstanding results:
1. Create True Engagement
Exhibitors should receive their desired interaction with potential leads through mechanics that prompt conversation. The employed method should produce dwell-times that last no less than 30 seconds (elevator pitch).The exhibitor should find ways to create face-time to allow the opportunity to talk about their product or service. Exhibitors… more
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Mar 20, 2016
There are a number of things that exhibitors consider before investing in an event. They want to look at the metrics from the year previous: leads gathered, social shares posted, survey responses completed, and this new concept of "ROO". What is also a very large consideration, is the space offered and how it correlates with their product and messaging. Events should seek to create an exhibition floor plan that provides the availability for unique experiences and spaces, all the while, maintaining the ability to maximize space and profitability to your business. Striking the right… more
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Mar 20, 2016
Editor's Note: TSNN is thrilled to have Charlie Olentine, who for the past 12 years managed the International Production & Processing Expo, signed on as a regular blogger to share his insights on the trade show industry.
"Customers require the effective integration of technologies to simplify their workflow and boost efficiency." Anne M. Mulcahy, Past CEO, Xerox
Go to any trade show meeting and the term “experiential” comes up. Organizers want the attendees to come out of a show with a WOW experience. But what about the exhibitor? Too often the experience is one of… more
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Mar 12, 2016
You’ve heard it before, “branded giveaways are a great way to make an impression at trade shows.” While I agree with this notion, I think it can be a little misleading. Branded swag will, of course, make an impression on trade show attendees, but it may not always be the impression you intend. Perhaps your last giveaway ended up in the convention center trash cans because the gift did not resonate well with your target audience.
Promotional items that are too generic, or swag that does not offer some sort of benefit to recipients, tends to be ineffective. So how can you get more bang for your… more
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Mar 12, 2016
Once your event is over and everyone has gone home, your job isn’t finished.
After all, an event’s ROI isn’t immediately measurable. It can take up to 10 weeks after the show for a prospect to take action. During this period, your ability to create touchpoints will determine whether prospects decide to take meetings, review literature, or provide a RFP opportunity.
Post-event engagement is also important for gaining feedback on the success of your event. There are two questions to keep in mind for your attendees: Did they learn something new? Are they likely to participate in an… more
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.