3 Useful features in Google Analytics for Web Marketers

June 1, 2013

Google Analytics provides a number of tools and features to help your marketing team measure sales and conversions effectively. Here are three nifty tools to help you get started on tracking and measuring customer engagement.

  1. Annotations

The ‘add annotations’ feature in Google Analytics enables the user to add a quick personal or shared note to any node on a graph. Annotations help to establish the relationship between significant promotional activities to significant surges in traffic patterns, especially when cross-functional teams analyze historical data.

Learn more: http://www.google.com/analytics/features/annotations.html

  1. Campaign URLs

Adding campaign tracking parameters to URLs embedded in marketing emails enables marketing teams to analyze the ROI from promotional campaigns quickly using standard Google Analytics reports. However, building URLs with relevant parameters can be a tedious activity. Google provides a handy URL Builder tool where one only needs to input the base URL and values for each parameter, and the complete URL is churned out automatically.

Try it out here: https://support.google.com/analytics/answer/1033867

  1. Social Reports

Social Reports in Google Analytics enable marketers to track the effectiveness of their social campaigns by tracking and analyzing the traffic flowing in from prominent social media and bookmarking sites. The reports include critical metrics such as social engagement and conversions.

Learn more: http://www.google.com/analytics/features/social.html

 

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.