5 Gamification Examples to Enhance Engagement at Virtual Events
August 12, 2021
Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle.
Want your virtual events and conferences to feel more like fun and less like work? Here are 5 gamification examples to ease your attendees into an immersive experience.
- Have an engagement leaderboard: Leaderboards at virtual events are a reflection of attendee engagement with the platform, event, and other attendees. Introducing such a leaderboard to your virtual event is a great way of promoting meaningful conversations and ensuring attendees remain actively engaged across the span of the event.
- Organize networking games: Games are a perfect way to break the ice and facilitate networking at your virtual event. It would be best to have these games during networking breaks or at the beginning of your event. This helps drive more engagement and kills the monotonous “webinar” vibe. While the sky is your limit, some games to try are Bingo, Atlas, and Name the character.
- Encourage participation in chat and Q&A: In virtual events, attendees try to look for opportunities to interact with speakers and panelists. Incentivize this need for interaction by encouraging active participation. Keep asking attendees questions, they can respond to in the chat window. Keep reminding them of the option to post their questions for the speaker in the Q&A section.
- Reward social media mentions: Creating a buzz on social media requires significant time and resources. Gamifying this task can help you amplify the volume of conversation and mentions about your event on social media. Take this up a notch by doubling the attendee reward points for every five social media mentions on one platform.
- Gamify virtual booth participation: Virtual booths are those sections of the event where attendees, sponsors, exhibitors, and organizers can interact with each other. Rewarding attendees with bonus points for virtual booth participation can amplify the virtual event experience by many folds.
Gamify the event in a way that motivates attendees to engage, interact, and enjoy the event. When attendees leave the event feeling happy and satisfied they are more likely to become your biggest cheerleader and help you realize your larger goals.
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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