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Mar 01, 2015
Even the savviest of marketers are sometimes daunted by the very thought of compressing their message to 140 short characters that comprise a tweet. If you too have been running into that challenge, a good general practice is to ensure that your tweet covers the five Ws (Who, What, When, Where and Why) before you hit that ‘submit’ button. Sounds interesting? Read on to learn more!
Who
To ensure that your message reaches the right audiences, it is imperative to first determine whose attention you wish to draw. If you wish to engage a small group of people or certain brands,… more
Feb 22, 2015
An Infographic published a couple of years ago by SITA , a leading world specialist in air transport communications and information technology, anticipated that the air passenger experience would be in for a major transformation in 2015.
With 9 out of 10 passengers wanting to see their flight status info on their personal mobile devices, the service industry has been gearing up to respond with appropriate options. This year, a majority of the airlines are offering mobile check-in and other services to passengers.
Indeed, customer expectations are driving similar paradigm shifts across… more
Feb 22, 2015
An Infographic published a couple of years ago by SITA , a leading world specialist in air transport communications and information technology, anticipated that the air passenger experience would be in for a major transformation in 2015.
With 9 out of 10 passengers wanting to see their flight status info on their personal mobile devices, the service industry has been gearing up to respond with appropriate options. This year, a majority of the airlines are offering mobile check-in and other services to passengers.
Indeed, customer expectations are driving similar paradigm shifts across… more
Feb 12, 2015
One of the biggest stories at CES last month was the throng of wrist wearables on display. While some experts are not convinced that wearable technology will take over the technological world, there are many people who are jumping on the wearable bandwagon. So, how can you incorporate this technology when you develop your booth engagement strategy?
First, consider what the pull is for having a wrist wearable. The idea is to have a ton of tech available to stay in touch with what is going on around you, including emails and calls coming in from your smartphone.
It is about… more
Feb 12, 2015
One of the biggest stories at CES last month was the throng of wrist wearables on display. While some experts are not convinced that wearable technology will take over the technological world, there are many people who are jumping on the wearable bandwagon. So, how can you incorporate this technology when you develop your booth engagement strategy?
First, consider what the pull is for having a wrist wearable. The idea is to have a ton of tech available to stay in touch with what is going on around you, including emails and calls coming in from your smartphone.
It is about… more
Feb 08, 2015
Often we get sucked into tracking the obvious measures of success for an event (e.g. Likes, Followers, Opens, Visitors, etc.). However, we should be asking ourselves, “Does this really matter to us?” Do you really care if you have 10,000 likes on your Facebook page if those likes came from 10 year olds who will never attend your event? Probably not.
Keeping your business goals in mind will help you uncover the metrics that do matter to you. Do you just want live bodies in the seats or do you want engagement and interaction from the audience? The number of attendees may… more
Feb 08, 2015
Often we get sucked into tracking the obvious measures of success for an event (e.g. Likes, Followers, Opens, Visitors, etc.). However, we should be asking ourselves, “Does this really matter to us?” Do you really care if you have 10,000 likes on your Facebook page if those likes came from 10 year olds who will never attend your event? Probably not.
Keeping your business goals in mind will help you uncover the metrics that do matter to you. Do you just want live bodies in the seats or do you want engagement and interaction from the audience? The number of attendees may… more
Feb 02, 2015
Skyline Exhibits recently released a report, “Tech For Trade Show Exhibitor” that takes a look at the established, growing and declining technologies exhibitors are using based on recent survey results.
In the fall of 2014, Skyline surveyed 15,000 exhibitors in order to understand what technologies organizations are incorporating into their exhibit programs. The report is a summary of the 380 responses they received as a result of that survey.
Skyline found the majority of those surveyed have a positive perception of technology. Just more than 87 percent of exhibitors feel… more
Feb 02, 2015
Skyline Exhibits recently released a report, “Tech For Trade Show Exhibitor” that takes a look at the established, growing and declining technologies exhibitors are using based on recent survey results.
In the fall of 2014, Skyline surveyed 15,000 exhibitors in order to understand what technologies organizations are incorporating into their exhibit programs. The report is a summary of the 380 responses they received as a result of that survey.
Skyline found the majority of those surveyed have a positive perception of technology. Just more than 87 percent of exhibitors feel… more
Jan 31, 2015
Your Web Site is the main point of entry for a lot of people coming to your event, so it’s important to make sure it is effective as possible.
1.Start with the Domain Name
Despite the hype about SEO, marketers often underestimate the importance of getting the domain name right for their website. Search engines give considerable weightage to keywords in domain names, so it’s important to ensure that yours has the one or two words that your audience is most likely to associate with your brand. Choose short words which are free of special characters and easy to type on a touch screen… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.